经济型连锁酒店网站内容交付性评价研究——基于Group AHP和Extended TOPSIS方法

发布时间：2018-06-03 06:13

本文选题：网站评价 + 内容交付性　；参考：《旅游科学》2017年04期

【摘要】：旅游电子商务网站评价一直是国内外学术界关注的问题。本文在整理前人相关研究的基础上,将支持群决策的Group AHP(Analytic Hierarchy Process)和改进的TOPSIS(Extended Technique for Order Preference by Similarity to an Ideal Solution)方法引入酒店网站评价中。为此,本文遴选可供客观测量的指标用以表征经济型酒店网站的内容交付性,形成基于信息层和功能层的三级评价指标体系,并借助改进的TOPSIS方法构建评价模型。为了检验模型的有效性,选取国内7个知名的经济型连锁酒店品牌进行实证分析,对其官方网站进行指标的实际观察、测量和采集,并借助Group AHP方法确定指标体系的权重,然后根据评价模型对各样本网站进行排序分析。本文的研究成果能帮助网站运营者或从业者客观地评价自身网站的优劣,为网站建设者提供理论参考和决策依据,同时也可拓展和丰富旅游电子商务网站评价的研究视角和理论内涵。
[Abstract]:The evaluation of tourism e-commerce websites has always been the concern of academic circles at home and abroad. On the basis of previous studies, this paper introduces the Group AHP(Analytic Hierarchy process which supports group decision making and the improved TOPSIS(Extended Technique for Order Preference by Similarity to an Ideal Solution) method into the evaluation of hotel website. Therefore, this paper selects the indexes that can be objectively measured to represent the content delivery of economical hotel website, and forms a three-level evaluation index system based on information layer and function layer, and constructs the evaluation model with the help of improved TOPSIS method. In order to test the validity of the model, seven famous economic hotel brands are selected for empirical analysis, and the actual index of the official website is observed, measured and collected, and the weight of the index system is determined by the Group AHP method. Then, according to the evaluation model, the ranking analysis of each sample website is carried out. The research results of this paper can help website operators or practitioners to objectively evaluate the advantages and disadvantages of their own websites, and provide theoretical reference and decision-making basis for website builders. At the same time, it can expand and enrich the research perspective and theoretical connotation of tourism e-commerce website evaluation.
【作者单位】：中山大学地理科学与规划学院;暨南大学深圳旅游学院;
【基金】：国家自然科学基金项目“基于时空分流导航理论的景区智能化客流引导仿真系统的原型设计与实证研究”(41201145) 广东省高水平大学建设统筹项目专项资金项目“旅游电子商务交易网站的质量测度和评价模型研究”(88016401) 暨南大学2017年科研培育与创新基金项目跃升计划项目“游乐型景区游客时空行为的决策分析模型与路线选择算法研究”(21617416)
【分类号】：F724.6;F719.2

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