基于盐文化的自贡城市餐饮品牌塑造
发布时间：2019-06-06 03:34
【摘要】：以城市文化为核心打造城市餐饮品牌,是目前国内外各大城市对外提升影响力、对内凝练文化内涵的发展新战略。其植根于城市发展历史,将城市特有的文化元素与饮食业紧密结合,形成独具一格的餐饮品牌,彰显鲜明的城市形象。四川省自贡市被誉为千年盐都,盐文化作为自贡城市文化的代表,成为了自贡城市餐饮品牌的重要组成符号。以盐文化为核心塑造自贡独具特色的城市餐饮品牌,作为自贡对外开放的形象新名片,对增强城市核心竞争力,弘扬地方美食文化具有重要意义。
[Abstract]:Building urban catering brand with urban culture as the core is a new development strategy for domestic and foreign cities to enhance their influence and practice the connotation of culture at home and abroad. It is rooted in the history of urban development, closely combines the unique cultural elements of the city with the catering industry, and forms a unique catering brand, showing a distinct image of the city. Zigong City, Sichuan Province, is known as the Millennium Salt Capital. As the representative of Zigong City Culture, salt culture has become an important symbol of Zigong City Food and Beverage Brand. Taking salt culture as the core to shape the unique urban catering brand of Zigong, as the new business card of Zigong's opening to the outside world, it is of great significance to enhance the core competitiveness of the city and carry forward the local gourmet culture.
【作者单位】： 四川理工学院;
【基金】：四川省教育厅人文社科重点研究基地——川菜发展研究中心立项资助课题(编号:CC10S09) 自贡市软科学研究项目立项资助课题(编号:10R09)阶段性成果
【分类号】：F719.3
[Abstract]:Building urban catering brand with urban culture as the core is a new development strategy for domestic and foreign cities to enhance their influence and practice the connotation of culture at home and abroad. It is rooted in the history of urban development, closely combines the unique cultural elements of the city with the catering industry, and forms a unique catering brand, showing a distinct image of the city. Zigong City, Sichuan Province, is known as the Millennium Salt Capital. As the representative of Zigong City Culture, salt culture has become an important symbol of Zigong City Food and Beverage Brand. Taking salt culture as the core to shape the unique urban catering brand of Zigong, as the new business card of Zigong's opening to the outside world, it is of great significance to enhance the core competitiveness of the city and carry forward the local gourmet culture.
【作者单位】： 四川理工学院;
【基金】：四川省教育厅人文社科重点研究基地——川菜发展研究中心立项资助课题(编号:CC10S09) 自贡市软科学研究项目立项资助课题(编号:10R09)阶段性成果
【分类号】：F719.3
【参考文献】
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