在墨西哥开办一间生态酒店的商业计划书

发布时间：2021-08-06 19:59

　　墨西哥文化一直是拉丁美洲最重要的文化之一,这就是为什么多年来墨西哥的旅游业比其他国家得到了更长足的开发。目前,旅游业可持续发展正在改革新的旅游方式,彻底改变旅游业。本论文的目的是评估墨西哥瓦尔德布拉沃可持续酒店项目的可行性。布拉沃谷被认为是一个具有战略意义的位置,因为它是墨西哥州一个非常重要的旅游景点,主要是由于其丰富的植被和旅游景点使瓦尔德布拉沃成为一个有许多旅游活动的城镇。在深入分析和研究的基础上,并且为了使投资者相信这是一项有利可图的业务,本文将这一新的商业机会呈现出来,而且主要是关注墨西哥瓦尔德布拉沃神奇小镇的酒店的建设和发展,其生态保护的实践有益于墨西哥社区,并且能保证盈利。。财务计划表明,这种商业模式是盈利和可持续的,从中长期来看,它甚至有可能发展成为特许经营模式。因此,本商业计划书对旅游领域的小型酒店企业具有很强的现实意义。它为如何利用生态实践经营酒店提供了理论和实践上的思考。本文是在这一领域里做的一般性研究,具有一定的局限性和改进的机会。这可以在今后的深入研究中实现。 

【文章来源】：上海外国语大学上海市 211工程院校 教育部直属院校

【文章页数】：96 页

【学位级别】：硕士

【文章目录】：
Acknowledgments
摘要
Abstract
Chapter One Introduction
    1.1 Background
    1.2 Current Status
        1.2.1 Worldwide
        1.2.2 México
        1.2.3 Main Ecological issues
        1.2.4 Magical Towns
        1.2.5 Valle de Bravo
    1.3 Research Implications
        1.3.1 Theoretical Implications
        1.3.2 Practical Implications
Chapter Two Literature Review
    2.1 Literature Review
    2.2 Models concepts and Framework
        2.2.1 SWOT
        2.2.2 PESTEL
        2.2.3 Porter’s five forces
        2.2.4 Business Canvas Model
    2.3 Application of the relevant Models Concepts and Framework
Chapter Three Business Opportunities
    3.1 Business Opportunities
        3.1.1 Market Research
        3.1.2 Market Gap Analysis
        3.1.3 Business Model& Strategy
        3.1.4 Business Objectives
    3.2 Industry Analysis
        3.2.1 Business Analysis
        3.2.2 Environmental Analysis
        3.2.3 SWOT
    3.3 Innovations brought to the industry by the new venture
    3.4 Differentiation and competitive advantage of the business
    3.5 Business Ethics and Sustainability
Chapter Four Organizational setup of the company
    4.1 Legal Structure and Ownership
    4.2 Organization Chart
    4.3 Advisory Broad
    4.4 Management team and respective responsibilities
Chapter Five Marketing Plan
    5.1 Identification of potential customers
    5.2 Projection of potential Sales Revenue
    5.3 Requirements of customer by segments
    5.4 Appropriate sales and promotion approaches
    5.5 Price Sensitivity
    5.6 Cost of Acquiring and retaining customers
    5.7 Competitors expected movements
Chapter Six Operating and financial plans
    6.1 Precondition for accomplishment
    6.2 Conversion of inputs into outputs that customers value
        6.2.1 Supplier relationships
        6.2.2 Inventory management
        6.2.3 Manufacture/Service provision
    6.3 Financial Plan
        6.3.1 Cost Calculations
        6.3.2 Projected Break Even Point
        6.3.3 Projected Cashflows
        6.3.4 Analysis of present value and IRR
        6.3.5 Analysis of possible scenarios
    6.4 Contingency plan to different scenarios
Chapter Seven Conclusions
    7.1 Main Research conclusions
    7.2 Limitations and future research directions
References
Index Figures
Index Tables



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