企业竞争战略差异对绩效的影响路径分析

发布时间：2018-03-03 17:37

本文选题：竞争战略　切入点：企业绩效　出处：《财会通讯》2016年29期 　论文类型：期刊论文

【摘要】：本文以我国沪深两市制造业企业的财务数据为样本,采用逐步检验回归系数的方法研究企业竞争战略差异对绩效极端化表现的影响路径。研究发现,企业的竞争战略选择与行业内常规战略的偏差越大,其在创新方面的投入力度和绩效表现的极端性也比行业内其他企业更明显。另外,企业创新投入的差异在竞争战略选择对绩效表现的影响中起到部分中介作用。
[Abstract]:Taking the financial data of manufacturing enterprises in Shanghai and Shenzhen stock markets as samples, this paper uses the method of stepwise testing regression coefficient to study the influence of competitive strategic differences on the performance of performance extremes. The greater the deviation between the choice of competitive strategy and the conventional strategy in the industry, the more extreme the investment in innovation and the performance of performance are more obvious than other enterprises in the industry. The difference of enterprise innovation investment plays an intermediary role in the influence of competitive strategy selection on performance performance.
【作者单位】：桂林电子科技大学商学院;
【分类号】：F271;F272.5

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