基于AHP-FCE模型的A保险公司绩效评价研究

发布时间：2018-04-23 18:23

本文选题：绩效评价 + AHP-FCE模型　；参考：《沈阳工业大学》2017年硕士论文

【摘要】：国务院新国十条的出台,为我国保险行业的发展提供了强有力的政策支持,促进了我国保险行业的快速发展。虽然我国保险行业的政策环境十分优越,但依然面临着十分严峻的竞争压力,尤其是外资保险对我国保险行业的发展形成了不可忽视的不利影响。在复杂多变且竞争日趋激烈的环境中,我国保险企业只有不断地发展自己,才能在中外保险竞争中处于优势。构建适合公司的绩效评价体系可以分析自身的优势与不足,提高企业竞争力,增强公司营运能力,促进公司可持续发展。本文通过研究国内外相关的研究成果,以A公司为例,深入实地调查,结合公司特点,揭示了A保险公司绩效评价体系存在的问题是体系不科学、制度不健全、定位不准确,通过分析得出A保险公司存在问题的原因主要包括缺乏技术作保障、缺乏良好的管理制度、缺乏对绩效理念的认知。提出A保险公司建立AHP-FCE模型的必要性,然后运用平衡计分卡的四个维度进行绩效评价指标选取,构建AHP-FCE模型分析A保险公司的优势与不足,结果显示该公司的绩效评价为中等。为使AHP-FCE模型在A公司绩效评价中行之有效,本文提出了相关的保障措施。A保险公司需要加强绩效理念培养、建立完善的绩效评价体系制度、提供强有力的技术保障。希望本文能够对A保险公司绩效评价体系研究有所帮助。
[Abstract]:The introduction of the State Council provides strong policy support for the development of China's insurance industry and promotes the rapid development of China's insurance industry. Although the policy environment of insurance industry in our country is very superior, it is still facing very severe competition pressure, especially the foreign capital insurance has formed the negative influence which can not be ignored to the development of insurance industry of our country. In the environment of complex and changeable and increasingly fierce competition, the insurance enterprises of our country only develop themselves continuously, in order to be in advantage in the insurance competition between China and foreign countries. Building a performance evaluation system suitable for the company can analyze its own advantages and disadvantages, improve the competitiveness of the enterprise, enhance the company's operational ability, and promote the sustainable development of the company. Based on the research results at home and abroad, taking Company A as an example, the paper makes a thorough field investigation and combines with the characteristics of the company, reveals that the problems of the performance evaluation system of A insurance company are unscientific, imperfect system and inaccurate positioning. Through the analysis, the main reasons for the problems of A insurance company include lack of technical protection, lack of good management system, lack of understanding of the concept of performance. The necessity of establishing AHP-FCE model for A insurance company is put forward, and then the four dimensions of balanced scorecard are used to select the performance evaluation index, and the AHP-FCE model is constructed to analyze the advantages and disadvantages of A insurance company. The results show that the performance evaluation of A insurance company is medium. In order to make the AHP-FCE model effective in the performance evaluation of company A, this paper puts forward the relevant safeguard measures. The insurance company needs to strengthen the cultivation of performance concept, establish a perfect system of performance evaluation, and provide a strong technical guarantee. I hope this paper can be helpful to the study of A insurance company performance evaluation system.
【学位授予单位】：沈阳工业大学
【学位级别】：硕士
【学位授予年份】：2017
【分类号】：F842.3;F840.4

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