通过网络做好客户关系管理

发布时间：2017-12-28 04:05

本文关键词：通过网络做好客户关系管理　出处：《信息与电脑》2014年Z1期 　论文类型：期刊论文

【摘要】：正要想在网络时代赢取主动,必须做好网上顾客关系管理,持续为顾客提供更多的价值,要想在网络时代赢取主动,必须做好网上顾客关系管理,持续为顾客提供更多的价值。近年来,在全球经济低迷的大形势下,电子商务却逆势发展。国内电子商务环境也逐渐走向成熟。这就促使传统零售行业开始转变营销思路,将线下商务的机会与互联网结合在一起,让互联网成为线下交易的前台。商家用线上来揽客,消费者用线上来筛选服务。此外,还可以通过移动营销,即面向移动终端(手机或平板电脑)用户,在移动终端上直接进行定向和精确营销,通过与消费者的信息互动达到市场目标。
[Abstract]:If we want to win the initiative in the Internet age, we must do well the online customer relationship management, continue to provide customers with more value. If we want to win the initiative in the Internet age, we must do well the online customer relationship management, and continue to provide customers with more value. In recent years, in the big situation of the global economic downturn, e-commerce has been developing against the trend. The domestic e-commerce environment is gradually becoming mature. This makes the traditional retail industry start to change marketing ideas, combine the opportunity of offline business with the Internet, and make the Internet the front desk of the offline transaction. Businesses with a line by line showmanship, consumers screening service. In addition, it can also directly and accurately sell on mobile terminals through mobile marketing, namely, mobile terminals (mobile phones or tablet computers) users, and achieve market goals through interaction with consumers.
【作者单位】：济南华联集团信息管理部;
【分类号】：F274;F49
【正文快照】： 要想在网络时代赢取主动,必须做好网上顾客关系管理,持续为顾客提供更多的价值,要想在网络时代赢取主动,必须做好网上顾客关系管理,持续为顾客提供更多的价值。近年来,在全球经济低迷的大形势下,电子商务却逆势发展。国内电子商务环境也逐渐走向成熟。这就促使传统零售行业

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