旅行社CRM系统构建初探
发布时间：2019-02-24 20:22
【摘要】：CRM(客户关系管理)是一种全新的商业战略,它要求全方位地看待客户,通过将人力资源、业务流程与专业技术进行有效的整合,从而让企业可以最大程度的提高客户满意度及忠诚度。本文针对旅行社业,提出了构建CRM系统的思路和方法。
[Abstract]:CRM (customer relationship Management) is a new business strategy, it requires a comprehensive view of customers, through the human resources, business processes and professional technology to effectively integrate, So that enterprises can maximize the degree of customer satisfaction and loyalty. Aiming at the travel agency industry, this paper puts forward the idea and method of constructing CRM system.
【作者单位】： 重庆工商大学旅游学院
【分类号】：F590.6;
[Abstract]:CRM (customer relationship Management) is a new business strategy, it requires a comprehensive view of customers, through the human resources, business processes and professional technology to effectively integrate, So that enterprises can maximize the degree of customer satisfaction and loyalty. Aiming at the travel agency industry, this paper puts forward the idea and method of constructing CRM system.
【作者单位】： 重庆工商大学旅游学院
【分类号】：F590.6;
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