基于客户关系管理的辽河油田信息系统设计与实现

发布时间：2019-02-28 07:49

【摘要】：近年来，客户关系管理成为企业信息管理的重要方面，由于客户关系涉及到项目以及合同的管理，因此需要对项目、合同以及它们与客户关系之间存在的联系进行维护和管理。传统的客户关系管理系统不能充分联系到项目和合同等方面，单纯对客户的信息进行管理，不能满足当今企业互联网络系统的要求。本文针对当前客户管理存在的缺陷，，根据辽河油田企业联网的具体业务需求，设计并实践了基于客户关系管理的辽河油田企业联网网络系统。首先，学习和综述国内外的研究工作，对系统的相关理论和关键技术进行了分析和研究，包括客户关系管理的理论、ASP技术、开发工具Borland JBuilder2006和数据库管理系统SQL SERVER2005，然后针对具体情况分析了系统的功能以及性能需求。其次，对系统进行了总体设计，包括系统的架构设计，系统功能设计和详细的数据库设计。然后，对系统进行了详细设计和实现，详细描述了每个模块的功能，给出流程图以及部分代码。最后，对系统进行了测试，测试结果表明系统满足企业的需求，在可靠性、实用性、稳定性、速度和安全性方面具有一定优势。
[Abstract]:In recent years, customer relationship management has become an important aspect of enterprise information management. Since customer relationship involves the management of projects and contracts, it is necessary to maintain and manage projects, contracts and the relationship between them and customer relations. The traditional customer relationship management system can not fully relate to the project and contract, and simply manage the customer information, which can not meet the requirements of today's enterprise Internet system. Aiming at the defects of current customer management, according to the specific business requirements of Liaohe oilfield enterprise networking, this paper designs and practices the Liaohe oilfield enterprise networking network system based on customer relationship management. Firstly, the research work at home and abroad is studied and summarized, and the related theories and key technologies of the system are analyzed and studied, including the theory of customer relationship management, the technology of ASP, the development tool Borland JBuilder2006 and the database management system SQL SERVER2005,. Then the function and performance requirements of the system are analyzed. Secondly, the overall design of the system, including system architecture design, system function design and detailed database design. Then, the system is designed and implemented in detail, the function of each module is described in detail, the flow chart and some codes are given. Finally, the system is tested, and the test results show that the system meets the needs of enterprises and has some advantages in reliability, practicability, stability, speed and safety.
【学位授予单位】：电子科技大学
【学位级别】：硕士
【学位授予年份】：2013
【分类号】：TP311.52

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