基于GIS的电信客户走访系统设计与实现

发布时间：2019-03-16 18:13

【摘要】：目前通信行业的很多运营商采用了客户关系管理的软件来对客户的信息进行维护，但是在走访工作与目标客户关系管理两项工作是分开进行管理的，没有集中在一个平台统一管理。本文在对国内外客户走访管理信息系统研究的基础上，将地理信息系统引入到客户走访管理系统中，，提供统一友好的视图界面，对集团客户经理的拜访工作和渠道经理走访工作的记录、辅助、考核、量化的管理，从而解决渠道经理、集团客户经理走访手机端兼容性差、定位效率低的问题。本文在充分调研的基础上对客户走访的业务进行分析,通过采用Microsoft的Bing地图服务为基础，根据其提供的丰富的API结合C#语言完成系统设计开发，数据库采用Microsoft的SQL Server2005，能够满足数据量增长和运行节点扩展的需要。通过采用短信签到的方式来对客户经理的走访工作进行实时监管，从而确保了客户走访工作的落实执行；采用一种数据集中、多维度展示的信息管理模式，不同角色的用户通过系统的角色权限设置访问信息展示侧重点各异的系统界面；通过编写封装相应的WebService接口实现外部数据与走访系统的业务集成。另外在系统测试方面，针对每一个功能模块编写测试用例，并通过搭建模拟测试环境进行了系统压力测试，并针对测试发现的问题对系统重新进行优化提升，确保了系统能够满足企业日常客户走访工作的需要。走访系统的开发上线对于解决电信行业客户走访工作考核管理难，手段单一的局面有比较积极的改善作用，得到了使用单位领导同事的肯定。由于随着当前移动终端的发展，在下一个版本中考虑不再局限于用短信签到的方式，而是通过手机客户端应用对业务进行拓展。
[Abstract]:At present, many operators in the communications industry have adopted customer relationship management software to maintain customer information, but the two tasks of visiting work and target customer relationship management are managed separately. Not centralized in one platform unified management. Based on the research of customer visit management information system at home and abroad, this paper introduces geographic information system into customer visit management system to provide a unified and friendly view interface. To record, assist, check and quantify the visiting work of the group account manager and the channel manager, so as to solve the problem of the poor compatibility and low positioning efficiency of the channel manager and the group account manager visiting the mobile phone. On the basis of full investigation, this paper analyzes the service visited by customers. Based on the Bing map service of Microsoft, the system is designed and developed according to the rich API and C # language provided by the system. The database is based on the SQL Server2005, of Microsoft. Can meet the amount of data growth and run node expansion needs. By using SMS check-in method to monitor the visit of account manager in real time, so as to ensure the implementation of customer visit work; Using a data set, multi-dimensional display information management mode, users of different roles access the system interface with different emphasis on information display through the role authority setting of the system. The integration of external data and visiting system is realized by compiling and encapsulating the corresponding WebService interface. In addition, in the aspect of system testing, the test case is written for each functional module, and the system stress test is carried out by building a simulated test environment, and the system is re-optimized to improve the system according to the problems found in the test. Ensure that the system can meet the needs of daily customer visits. The on-line development of the visiting system can solve the difficulty of the check-up and management of the customers' visit in the telecommunication industry, and the single means has a positive effect on improving the situation, which has been affirmed by the leading colleagues of the users. With the development of mobile terminals, the next version is no longer limited to SMS check-in, but through mobile client applications to expand the business.
【学位授予单位】：电子科技大学
【学位级别】：硕士
【学位授予年份】：2013
【分类号】：TP311.52

【相似文献】