新经济背景下的企业营销e化
发布时间：2019-04-30 18:44
【摘要】：随着新经济时代的到来，以电子化、信息化、自动化、网络化、数字化为代表的新经济浪潮直接影响并冲击着传统企业的发展，它将给传统企业带来发展的机遇和巨大的挑战。在此背景下，传统企业的商务e化工作，特别是营销e化工作必将成为传统企业经营管理需要面临的一个重要研究课题。其中，客户关系管理作为企业e化的前向系统和营销e化的核心内容是最直接、最能为企业带来效益，并在整个企业业务流程的重组和形成新的经营管理模式中贯穿于始终，它是企业营销e化工作的首要阶段，也是最关键的一个阶段。
[Abstract]:With the arrival of the new economic era, the wave of new economy represented by electronization, informatization, automation, networking and digitalization directly affects and impacts the development of traditional enterprises. It will bring opportunities and great challenges to the development of traditional enterprises. Under this background, the traditional business e-business work, especially the marketing e-work, will become an important research subject that the traditional enterprise management needs to face. Among them, customer relationship management, as the core content of e-oriented system and marketing e -, is the most direct and can bring benefits to the enterprise, and runs through the whole business process reorganization and the formation of a new business management model. It is the first stage and the most critical stage of the e-marketing work of the enterprise.
【作者单位】： 山东大学威海分校商学系
【分类号】：F274
本文编号：2468948
[Abstract]:With the arrival of the new economic era, the wave of new economy represented by electronization, informatization, automation, networking and digitalization directly affects and impacts the development of traditional enterprises. It will bring opportunities and great challenges to the development of traditional enterprises. Under this background, the traditional business e-business work, especially the marketing e-work, will become an important research subject that the traditional enterprise management needs to face. Among them, customer relationship management, as the core content of e-oriented system and marketing e -, is the most direct and can bring benefits to the enterprise, and runs through the whole business process reorganization and the formation of a new business management model. It is the first stage and the most critical stage of the e-marketing work of the enterprise.
【作者单位】： 山东大学威海分校商学系
【分类号】：F274
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1 闫涛蔚;新经济背景下的企业营销e化[J];商业研究;2002年09期
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