信息化背景下电视科普栏目创新途径研究

发布时间：2018-01-19 06:10

本文关键词： 信息化电视科普节目媒介融合差异化战略创新途径　出处：《科普研究》2015年01期 　论文类型：期刊论文

【摘要】：电视科普栏目是我国公民获取科学知识和科学信息的最主要渠道之一,也是我国科学传播的主要阵地,受到党和国家的高度重视。信息化步伐的加快和越来越多信息化手段在电视领域的广泛运用,为电视科普提供了较多优势条件。然而,在信息化条件下我国电视科普栏目却表现出媒介融合度低、节目形态与信息化关联弱和受众定位缺乏细分化等不足,深深制约着我国电视科普栏目的发展。本文采用实地调研、访谈和案例研究相结合的方法,深度剖析国内外优秀电视科普栏目的创新发展模式,期待能够为我国电视科普栏目的良性发展提供参考和建议。
[Abstract]:TV science popularization column is one of the most important channels for citizens to obtain scientific knowledge and scientific information. It is also the main position of science communication in our country. By the high attention of the Party and the country, the acceleration of the pace of informatization and the wide application of more and more information-based means in the field of television, has provided more advantages for the popularization of television science. Under the condition of information, the popular science column of TV in our country shows some shortcomings, such as the low degree of media integration, the weak connection between program form and informatization, and the lack of differentiation of audience orientation. This paper uses the methods of field investigation, interview and case study to deeply analyze the innovative development mode of the excellent TV science popularization column at home and abroad. Expect to be able to provide reference and suggestions for the healthy development of TV popular science programs in China.
【作者单位】：中国科学技术大学;
【基金】：中国科协研究生科普研究能力提升类项目(2012KPYJD05-6)
【分类号】：G315;G222
【正文快照】： “信息化”的概念最早是由日本学者梅棹忠夫(TadaoU mesao)于20世纪60年代首先1信息化背景下的电视媒体科学传播现状提出来的,他认为“信息化是指通讯现代化、1.1电视媒体科学传播的优势计算机化和行为合理化的总称”,后传到西方1.1.1国家政策支持和经费投入逐年增加工业国家,

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