民主决策视角下领导者的口碑传播与管理

发布时间：2018-08-07 10:27

【摘要】：正决策作为一种普遍存在于政治、经济、技术和日常生活中的行为,是一个提出问题、分析问题、解决问题的完整的动态过程。决策既是领导者最基本、最频繁的重要活动,又是产生影响最大、最深刻、最长远的活动。因此,领导者需要对各种选择的利弊和风险进行权衡,以达到最科学的决策结果,从而有效实现组织目标。由于领导者的一切决策都是从问题开始,所以,领导者必须全面收集、广泛征求各方面的意见和建议,通过民主决策过程,发现差距,确认问题,做出决断。而在这一关键阶段,口碑传播的甄别和利用成为领导者决策过程难以逾越的藩篱。当今,口碑传播范围和频率空前突破,不但被企业营销视为高可信度的宣传媒介,其冲击力和影响力更使得一些领导者的注意力集中于口碑传播效应,甚至成为
[Abstract]:As a common behavior in politics, economy, technology and daily life, positive decision making is a complete dynamic process of asking questions, analyzing problems, and solving problems. Decision-making is not only the most basic and frequent important activities of leaders, but also the most influential, profound and long-term activities. Therefore, leaders need to weigh the advantages and disadvantages and risks of various choices in order to achieve the most scientific decision results, so as to effectively achieve organizational goals. Since all decisions made by leaders begin with problems, leaders must collect and solicit opinions and suggestions from all sides, find gaps, identify problems, and make decisions through democratic decision-making processes. In this critical stage, the identification and utilization of word of mouth communication is an insurmountable barrier in the decision-making process of leaders. Nowadays, the unprecedented breakthrough in the scope and frequency of word-of-mouth communication has not only been regarded as a highly credible propaganda medium by enterprise marketing, but also made some leaders pay more attention to the word-of-mouth communication effect, and even become the media of communication.
【作者单位】：河南司法警官职业学院;
【分类号】：C933

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