兴银融资租赁（中国）有限公司竞争战略研究

发布时间：2018-01-13 13:26

本文关键词：兴银融资租赁（中国）有限公司竞争战略研究　出处：《吉林大学》2017年硕士论文　论文类型：学位论文

【摘要】：融资租赁又称“设备租赁”和“现代租赁”,它有效的地结合了“融资”与“融物”两种模式,成为是一种区别于传统银行等信贷机构的新型金融手段。在发达国家现已成为继银行、证券之后的第三大融资模式。中国改革开放后,顺应经济发展潮流,现代融资租赁于1981年初现萌芽。历经20多年的缓慢发展,直到2007年《金融租赁管理办法》出台以后,受银行系融资租赁公司的推动,融资租赁行业才进入迅速发展阶段。融资租赁在现代经济过程中起到了重要作用。然而相比发达国家,中国还处于简单融资租赁阶段,还存在行业属性不明、企业流动风险大、业务创新不足等问题。对于融资租赁企业而言,制定正确的竞争战略才能使企业处于不败之地。兴银融资租赁(中国)有限公司于2008年在上海成立,是日本兴银租赁株式会社全额出资的外商融资租赁公司,主营业务为融资租赁。为了应对市场日趋激烈的竞争,确保公司能持续稳定发展,公司必须制定自己的竞争战略,通过创新走出一条差异化的道路。基于融资租赁行业现状,本文以兴银融资租赁(中国)有限公司为研究对象,通过PEST模型来分析兴银融资租赁(中国)有限公司所处的宏观环境,通过分析发现企业处在一个十分激烈的市场竞争环境中。通过大量的文献阅读以及对公司的调查研究,对兴银融资租赁(中国)有限公司内部环境进行了分析,然后运用SWOT模型来分析兴银融资租赁(中国)有限公司的竞争优势和劣势,结合所学习的战略管理的知识,认为单一的竞争战略已经无法适应公司发展,所以选择了差异化加上集中化的多元化竞争战略。为了保障竞争战略的实施,公司同时建立健全的人力资源管理体系、加强信息系统建设、提高员工思想认识、加强各部门协作。本文共分为四章。第一章介绍了研究背景与意义,和研究方法等;第二章分析了兴银融资租赁(中国)有限公司的发展现状以及存在问题,并对产生问题的原因进行分析;第三章运用战略管理的PEST方法及SWOT的战略分析方法分析了融资租赁行业的竞争现状;第四章通过前述章节的分析,具体制定符合企业的竞争战略,明确目标以及如何具体实施。
[Abstract]:Financial lease is also called "equipment lease" and "modern lease", which effectively combines two models of "financing" and "financial goods". It is a new financial means which is different from the traditional banks and other credit institutions. In developed countries, it has become the third largest financing mode after the banks and securities. After the reform and opening up, China conforms to the trend of economic development. Modern financial leasing is now sprout in early 1981. After more than 20 years of slow development, until 2007 "Financial Lease Management measures" came out, by the bank financial leasing companies to promote. The financial leasing industry has only entered the rapid development stage. Financial leasing has played an important role in the modern economic process. However, compared with the developed countries, China is still in the stage of simple financial leasing, and the industry attributes are still unknown. Large liquidity risk, insufficient business innovation and other issues. For financial leasing enterprises. Only by formulating the correct competitive strategy can the enterprise be in an invincible position. Xingyin Finance Lease (China) Co., Ltd. was established in 2008 in Shanghai. Japan Xingyin leasing co., Ltd. Is a fully funded foreign-funded leasing company. Its main business is financial leasing. In order to cope with the increasingly fierce competition in the market, the company can develop steadily and continuously. The company must make its own competitive strategy, through innovation to find a differentiated road. Based on the current situation of financial leasing industry, this paper takes Xingyin Finance Lease (China) Co., Ltd as the research object. This paper analyzes the macro environment of Xingyin Financial Lease (China) Co., Ltd by means of PEST model. Through the analysis, it is found that the enterprise is in a very fierce market competition environment. Through a lot of literature reading and the investigation and research of the company, this paper analyzes the internal environment of Xingyin Finance Lease (China) Co., Ltd. Then the SWOT model is used to analyze the competitive advantages and disadvantages of Xingyin Financial Lease (China) Co. Ltd. Combined with the knowledge of strategic management the single competitive strategy can no longer adapt to the development of the company. In order to ensure the implementation of the competition strategy, the company simultaneously establishes a sound human resources management system, strengthens the information system construction, and improves the employees' ideological understanding. This paper is divided into four chapters. The first chapter introduces the research background and significance, and research methods. The second chapter analyzes the development of Xingyin financial leasing (China) Co., Ltd., as well as the existing problems, and analyzes the causes of the problems; The third chapter analyzes the current situation of the financial leasing industry by using the PEST method of strategic management and the strategic analysis method of SWOT. Chapter 4th through the analysis of the previous chapters, the specific formulation of competitive strategy in line with the enterprise, clear objectives and how to implement.
【学位授予单位】：吉林大学
【学位级别】：硕士
【学位授予年份】：2017
【分类号】：F832.39;F272

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