LT旅游公司经营策略研究

发布时间：2018-01-19 01:00

本文关键词： 旅游公司 SWOT分析差异化经营策略　出处：《沈阳大学》2017年硕士论文　论文类型：学位论文

【摘要】：旅游业是国家政策重点扶植产业,其发展迅猛、前景广阔。旅游公司在其中发挥着中枢和纽带作用。目前,在国内大型旅游公司重组集团化的形势下,中小型旅游公司的发展空间受到冲击。LT旅游公司作为刚刚起步发展的小型旅游公司更是面临着极强的挑战和威胁,而预在市场竞争中占有一席之地,扫除发展障碍,拓延发展空间,谋划企业经营策略则成为该企业管理决策者首要思考的问题。本论文正是基于LT旅游公司实际运营情况,以企业发展竞争战略等理论方法为指导,并借助资料收集、问卷调研等方式,针对公司所处行业和市场环境等展开分析,结合其自身的优势和不足,力图探讨和制定出能够使公司走出瓶颈,取得长足发展的经营策略。全文共分六章,第一章主要明确了选题背景、研究意义、国内外研究动态以及主要研究内容、研究方法,并指出了抢占大学生空白市场和强化互联网经营等两个创新点;第二章是对LT旅游公司经营策略研究过程中所运用的相关理论阐述;第三章介绍了LT旅游公司的经营现状,指出了公司发展中存在的问题,并对其所处的内部环境、外部环境进行了分析;第四章主要是运用SWOT分析方法分析了LT旅游公司的优势、劣势以及所面临的外部机遇和挑战,最终选定了差异化经营策略。通过产品种类、服务对象、营销渠道、价格等差异化手段,实施公司差异化经营策略;第五章主要针对公司差异化经营策略而提出以产品创新、发展盈利群体、合作共赢、网络平台建设、人力资源水平提升、信誉保证等几方面为保障措施;第六章是论文总结,明确研究结论和不足。通过论文分析,旨在明确LT旅游公司发展经营策略,为其经营管理决策提供借鉴参考,尽快弥补自身不足和漏洞,强化地域优势,顺应市场变化,扭转公司惨淡的经营局面,提升社会认知度和认可度,实现企业良性发展。
[Abstract]:Tourism is a national policy focus to support the industry, its rapid development, broad prospects. Tourism companies in which play a central and binding role. At present, in the domestic large-scale tourism companies reorganization of the situation of collectivization. The development space of small and medium-sized tourism companies has been impacted. LT tourism company as a small tourism company that has just started to develop is facing a strong challenge and threat, and pre-occupied a place in the market competition. Removing the obstacles to development, expanding the development space, and planning the enterprise management strategy is the first consideration of the enterprise management decision makers. This paper is based on the actual operation of LT tourism company. Guided by the theory and method of enterprise development competitive strategy, and with the help of data collection, questionnaire investigation and so on, this paper analyzes the industry and market environment of the company, and combines its own advantages and disadvantages. Try to explore and formulate a business strategy that can make the company go out of the bottleneck and make great progress. The thesis is divided into six chapters. The first chapter mainly defines the background of the topic and the significance of the research. The domestic and foreign research trends, main research contents, research methods, and points out two innovation points, such as seizing the blank market of college students and strengthening the Internet management. The second chapter is to the LT tourism company management strategy research process uses the related theory elaboration; The third chapter introduces the operating status of LT tourism company, points out the problems in the development of the company, and analyzes the internal environment and external environment. Chapter 4th mainly uses the SWOT analysis method to analyze the advantages, disadvantages and external opportunities and challenges faced by the LT tourism company, and finally selects the differentiated management strategy, through the product types, service objects. Marketing channels, price and other differentiated means to implement the company's differentiated management strategy; Chapter 5th puts forward the measures of product innovation, development of profit group, cooperation and win-win, network platform construction, human resource level improvement, credit guarantee and so on. Chapter 6th is a summary of the paper, clear research conclusions and deficiencies. Through the analysis of the paper, the purpose of this paper is to clarify the development strategy of LT tourism company, to provide reference for its management decisions, and to make up for its own shortcomings and loopholes as soon as possible. Strengthen the regional advantage, adapt to the market changes, reverse the company's bleak business situation, enhance social awareness and recognition, and realize the benign development of the enterprise.
【学位授予单位】：沈阳大学
【学位级别】：硕士
【学位授予年份】：2017
【分类号】：F592.6;F272.3

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