家族企业嵌入式CSR行为的心理机制:基于身份理论的多案例研究

发布时间：2018-02-11 02:06

本文关键词： 家族企业嵌入式CSR 心理机制身份认定身份构建　出处：《管理学报》2017年05期 　论文类型：期刊论文

【摘要】：针对现有企业社会责任(CSR)研究和中小家族企业履行社会责任实践间的不一致,基于4个不同家族涉入程度的企业案例,分析其履行社会责任的行为模式、决策机制、决策者行为动机、企业管理理念等数据,最终基于身份理论构建了家族企业嵌入式CSR行为的心理机制模型:决策者基于身份构建的心理诉求推动企业为利益相关者创造特定价值;由于决策者的经历、特长同时是其身份构建内容和企业核心竞争力的基础,使企业的价值创造行为与核心竞争力打造趋于一致,从而形成嵌入式CSR决策与行为;中小家族企业两权合一的治理模式赋予决策者足够的权威将个人诉求贯彻于企业的核心竞争力、组织身份以及管理理念;家族企业的长期导向价值观、决策者的家族成员身份为企业平衡经济目标与社会目标提供了心理资源;利益相关者基于社会交换理论给予企业的积极反馈为企业实施嵌入式CSR提供了财务和人力资源。
[Abstract]:In view of the inconsistency between the existing CSR (corporate social responsibility) research and the practice of performing social responsibility in small and medium-sized family enterprises, this paper analyzes the behavior pattern and decision-making mechanism of CSR performance based on four cases involving different levels of family involvement. Data such as decision maker's behavior motivation, business management idea, etc., Finally, based on identity theory, the psychological mechanism model of embedded CSR behavior in family enterprises is constructed: the psychological demands of decision-makers based on identity construction promote enterprises to create specific value for stakeholders; because of the experience of decision makers, At the same time, the specialty is the foundation of the content of identity construction and the core competence of the enterprise, which makes the value creation behavior of the enterprise tend to be consistent with the building of the core competence, thus forming the decision-making and behavior of embedded CSR. The governance model of the integration of two rights in small and medium-sized family enterprises gives the decision-makers sufficient authority to carry out their personal demands in the core competitiveness, organizational identity and management concept of the enterprise; the long-term guiding values of the family business. The family membership of decision makers provides psychological resources for enterprises to balance economic and social goals, and the positive feedback from stakeholders based on social exchange theory provides financial and human resources for enterprises to implement embedded CSR.
【作者单位】：广东工业大学管理学院;
【基金】：国家自然科学基金资助项目(71302137,71672045)
【分类号】：B848;F276.5

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