中国汽车企业跨国并购中的文化整合研究

发布时间：2018-03-16 21:06

本文选题：汽车企业　切入点：跨国并购　出处：《海南大学》2017年硕士论文　论文类型：学位论文

【摘要】：自2008年美国金融危机以来,中国汽车企业抓住了发达国家汽车产业持续低迷的机遇,大力度进行新车研发制造,汽车产销量连续多年领先世界,中国真正的迈入了汽车大国的行列。然而汽车大国并不等于汽车强国,中国汽车受限制于技术落后、品牌影响力弱和环保要求不达标等因素迟迟未能敲开发达国家市场的大门,相较于庞大的产销量,中国汽车的出口量要小得多。在这种情况下,跨国并购已经成为中国汽车企业快速掌握汽车领域核心技术、提升品牌形象的捷径。随着中国汽车企业跨国并购的规模越来越大,在跨国并购中出现的问题也越来越多,人们往往对资产和人力资源等整合的关注远远超过了文化整合,但是由于文化差异导致的行为方式以及管理方式的差异最终会影响到并购的效果。本文正是在这种背景下对中国汽车企业跨国并购中的文化整合进行研究。文章首先对跨国并购理论和文化整合理论的研究状况作了简要回顾;之后介绍了中国汽车企业的发展历程,以及近年来中国汽车企业跨国并购当中所呈现的特点;紧接着以多案例的研究方法对上汽并购韩国双龙和吉利并购沃尔沃进行了分析;最后在基于两个案例经验教训的基础上,对中国汽车企业在今后的跨国并购中文化整合方面提出了一些切实可行的建议。
[Abstract]:Since 2008 the United States since the financial crisis, Chinese automobile enterprises to seize the auto industry downturn in the developed countries the opportunity to make great efforts to the new R & D and manufacturing, automobile production and sales for many years leading the world, China really entered the ranks of the country. However, the car car power is not equal to the car power, China car restrictions on the backward technology, brand influence the weak and the requirements of environmental protection standards and other factors has failed to open the market of developed country door, compared to the huge production and sales, export volume of China car is much smaller. In this case, cross-border mergers and acquisitions have become quickly grasp the core technology of the automobile field China automobile enterprises, enhance the brand image of the shortcut. With Chinese transnational automobile enterprises M & A is larger and larger, appear in the cross-border mergers and acquisitions in more and more problems, people tend to assets and human resources integration etc. Attention far more than the cultural integration, but because of cultural differences lead to differences in behavior and management mode will ultimately affect the effect of MampA. This paper is to study Chinese automobile enterprises in transnational merger cultural integration in this background. The article first makes a brief review of the research situation of the theory and the theory of cultural integration. Transnational mergers and acquisitions; after the introduction of the development of Chinese automobile enterprises, and in recent years Chinese automobile enterprises transnational mergers and acquisitions are presented; then the research methods of case of mergers and acquisitions SAIC Ssangyong and Geely acquisition of Volvo is analyzed; finally, based on the two cases of experience and lessons, to China automobile enterprises this paper puts forward some feasible suggestions of cultural integration in the future cross-border mergers and acquisitions.

【学位授予单位】：海南大学
【学位级别】：硕士
【学位授予年份】：2017
【分类号】：F271;F426.471

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