中国中铁股份有限公司投资战略研究

发布时间：2018-01-01 08:37

本文关键词：中国中铁股份有限公司投资战略研究　出处：《湖南大学》2013年硕士论文　论文类型：学位论文

【摘要】：建筑业是我国国民经济的重要支柱产业，它与整个国家经济的发展、人民生活的改善有着密切的联系。近几年来，，我国建筑业增长迅速，对国民经济的增长做出了巨大贡献。随着我国经济的不断发展，企业经营环境越来越复杂，建筑企业之间的竞争也越来越激烈，加之建筑企业自身普遍存在的财务管理等问题，改革势在必行。集群化是建筑企业发展的一种必然趋势，它能够有效适应复杂的经营环境，提升集群内建筑企业的整体竞争力。企业的财务管理是竞争力得以体现的关键，投资活动作为财务管理中至关重要的一环，不仅会影响到企业自身，还关系到整个企业集群。因此投资活动必须提高到战略管理的高度。中国中铁作为我国建筑行业中的代表性企业，企业规模大，投资特征明显，具有较高的研究价值。本文从战略理论和投资理论入手，分析中国中铁的投资环境和现状，并重点分析了其投资能力。通过分析中国中铁的战略目标及其影响因素，利用波士顿矩阵、政策指导矩阵以及价值链分析法等对企业的战略发展态势进行了研究，给出了企业的具体投资战略，并提出了具体投资策略和相关建议。
[Abstract]:Construction industry is an important pillar industry of our national economy. It is closely related to the development of national economy and the improvement of people's life. In recent years, the construction industry of our country has been growing rapidly. With the development of our economy, the business environment is more and more complex, and the competition between the construction enterprises is becoming more and more fierce. In addition, it is imperative to reform the financial management of construction enterprises. Clustering is an inevitable trend of the development of construction enterprises, it can effectively adapt to the complex business environment, enhance the overall competitiveness of construction enterprises in the cluster. The financial management of enterprises is the key to reflect the competitiveness. As a crucial part of financial management, investment activities will not only affect the enterprise itself. Therefore, the investment activities must be raised to the height of strategic management. As a representative enterprise in China's construction industry, China Railway has a large scale and obvious investment characteristics. It has high research value. Starting with the strategic theory and investment theory, this paper analyzes the investment environment and present situation of China Railway, and analyzes its investment ability. Through the analysis of the strategic objectives of China Railway and its influencing factors. By using Boston matrix, policy guidance matrix and value chain analysis method, this paper studies the strategic development situation of enterprises, gives the specific investment strategies of enterprises, and puts forward specific investment strategies and relevant suggestions.
【学位授予单位】：湖南大学
【学位级别】：硕士
【学位授予年份】：2013
【分类号】：F275;F426.92

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