服装品牌商供应链策略匹配与订单分配问题研究

发布时间：2018-01-02 18:02

本文关键词：服装品牌商供应链策略匹配与订单分配问题研究　出处：《上海交通大学》2013年硕士论文　论文类型：学位论文

【摘要】：如今大众对服装产品多样化、个性化的需求越来越明显和强烈。随时、随地可以以任何可能的形式购买商品也成为购买习惯的新趋势。消费者需求决定公司行为。如何通过供应商订单分配来实现敏捷反应成为企业必须面对的问题。而对于以效益为先的企业来说，所有产品都采取敏捷供应链策略也是不现实的。于是在解决这个问题之前，必须重新考量哪些产品适合精益型供应链，哪些适合敏捷型供应链。本文首先以产品类型决定论为基础，结合服装行业特性，推出一套定性、定量相结合的,三个维度共同决策的指标体系和方法，以定义产品类型，匹配合适的供应链策略。而后针对敏捷型供应链的要求，建立二级的供应商选择和订单分配模型。本文综合了质量、服务水平、企业社会责任、环境、健康和安全、地区政治稳定性等重要的参数，在将其设置为筛选条件的同时，也作为产能和成本杠杆计算，充分考虑了指标的调节作用。文章主要章节都配合现实情况下的案例，对方法的使用和效果进行较为详尽的说明和分析，并指出了一些模型拓展可能和未来研究的方向。本文的研究立足于实战，力求平衡好学术和实践的双重要求，将企业操作性放在重要的位置，，以求更好的产学结合，研以致用。
[Abstract]:Nowadays, the demand for the diversification and individuation of clothing products is becoming more and more obvious and strong. At any time, it is a new trend to buy goods in any possible form. Consumer demand determines corporate behavior. How to achieve Agile response through supplier order allocation has become a problem that enterprises must face. It is also unrealistic for all products to adopt agile supply chain strategy, so before solving this problem, we must reconsider which products are suitable for lean supply chain and which is suitable for agile supply chain. Firstly, based on the determinism of product types and combined with the characteristics of garment industry, this paper puts forward a set of qualitative and quantitative index system and method to define product types. Match the appropriate supply chain strategy. Then, to meet the requirements of agile supply chain, the second level supplier selection and order allocation model is established. This paper integrates quality, service level, corporate social responsibility, environment, health and safety. Regional political stability and other important parameters, while setting them as screening conditions, as well as as productivity and cost leverage calculation, fully considered the regulatory role of indicators. The main chapters of this paper are in accordance with the actual cases, the use and effect of the method are explained and analyzed in detail, and some possible models and future research directions are pointed out. The research in this paper is based on actual combat, and tries to balance the dual requirements of academic and practical, and puts the operation of enterprises in an important position, in order to better combine production and study, research and even use.
【学位授予单位】：上海交通大学
【学位级别】：硕士
【学位授予年份】：2013
【分类号】：F274;F426.86

【共引文献】