中山市古镇灯饰产业的物流平台研究

发布时间：2018-01-05 15:21

本文关键词：中山市古镇灯饰产业的物流平台研究　出处：《电子科技大学》2013年硕士论文　论文类型：学位论文

【摘要】：近年来，国家重点发展的战略性产业之一的现代物流越来越受到政府、物流行业以及各个企业的重视。尤其是第三方物流在国内的飞速发展，它提供的服务使得用户之间的战略联盟、伙伴关系更为一体化、长期化的转变，尤其是在服务链中的项目不断延伸，专业化服务能力越来越强方面已经展现出积极发展的态势，对物流提供的服务内容，还有物流企业的经营模式等等方面已经发生很大的改变，这些变革是具有深远意义的。但对长期依附于对外贸易的传统货代业务提出挑战，生存空间越来越小，货代行业之间竞争日益激烈，利润空间被限制，传统货代业务面临举步维艰地步。中山市以“一镇一品”的产业集群为特色，其中古镇是闻名中外的“中山灯饰之都”，现已成为世界性几大著名灯饰专业市场之一，是国内最大的灯饰专业生产基地和批发市场，年产值超千亿元。古镇的第三方物流是在古镇的灯饰产业集群的基础上发展起来的，虽然这些年发展迅速，但也存在“小、少、弱、散”的现象。规模小，，服务功能少，增值服务薄弱，物流信息管理比较落后，物流管理和流通体制被分割，同时出现了物流企业扣押提单、卷款潜逃、恶性竞争等，面临巨大的信任危机。本文从古镇现有灯饰物流发展，以物流需求为导向，并利用SWOT方法进一步分析古镇灯饰物流平台，鉴于灯饰区域经济与区域物流相辅相成的经济关系，得出建设古镇灯饰物流平台的必要性。并在此基础上提出古镇灯饰物流平台的六大建设体系策略，包括物流平台作业设施、信息系统、运输方式、控制中心、人力资源管理、诚信体系建立等方面做进一步的阐述。尤其是对其中的信息系统建设方面，提出了切实的模式，体现在订单管理、仓储管理还有客服信息系统三大方面。对于影响古镇很大的物流诚信问题，提出了浅显的借鉴思路，就是在平台建立诚信体系，进一步加强他们对我们物流平台的信心，同时也培养物流公司及其他人员的诚信，这样对古镇灯饰的物流市场有极大的促进作用。论文选择物流平台作为研究主题就在于：分析古镇物流的现有运作模式和物流需求，搭建灯饰物流平台的建设策略，从而促进古镇灯饰产品规模化经济发展。
[Abstract]:In recent years, modern logistics, one of the key strategic industries developed by the country, has been paid more and more attention by the government, logistics industry and various enterprises, especially the rapid development of third party logistics in China. It provides services that lead to a more integrated and long-term transformation of strategic alliances, partnerships, and, in particular, the extension of projects in the service chain. More and more professional service capacity has shown a positive development situation, the content of services provided by logistics, as well as the business model of logistics enterprises has changed a lot. These changes are of far-reaching significance, but they challenge the traditional freight forwarding business which depends on foreign trade for a long time. The living space is becoming smaller and smaller, the competition between freight forwarding industries is becoming increasingly fierce, and the profit space is restricted. Traditional freight forwarding business is facing a difficult situation. Zhongshan City is characterized by the industrial cluster of "one Town, one Product", among which the ancient town is the famous "Zhongshan Lighting Capital" and has become one of the most famous lighting professional markets in the world. It is the largest professional lighting production base and wholesale market in China, with an annual output value of more than 100 billion yuan. The third party logistics of the ancient town is developed on the basis of the lighting industry cluster of the ancient town, although it has developed rapidly these years. But there is also the phenomenon of "small, little, weak, scattered". The scale is small, the service function is small, the value-added service is weak, the logistics information management is relatively backward, and the logistics management and circulation system is divided. At the same time, logistics enterprises have seized bills of lading, absconded, vicious competition and so on, facing a huge trust crisis. And the use of SWOT method to further analyze the ancient town lighting logistics platform, in view of the lighting regional economy and regional logistics complementary economic relationship. Draw the necessity of building ancient town lighting logistics platform, and on this basis put forward six construction system strategies of ancient town lighting logistics platform, including logistics platform operation facilities, information systems, transportation mode, control center. Human resources management, integrity system establishment and other aspects of further elaboration. Especially for the information system construction, put forward a practical model, reflected in the order management. Warehouse management and customer service information system three aspects. For the impact of the ancient town of great logistics integrity issues, put forward a simple idea for reference, is to establish a credibility system in the platform. To further strengthen their confidence in our logistics platform, but also to cultivate the integrity of logistics companies and other personnel, which will greatly promote the logistics market of ancient town lighting. The thesis chooses the logistics platform as the research topic lies in:. This paper analyzes the existing operation mode and logistics demand of the ancient town logistics, sets up the construction strategy of the lighting logistics platform, and thus promotes the large-scale economic development of the lighting products in the ancient town.
【学位授予单位】：电子科技大学
【学位级别】：硕士
【学位授予年份】：2013
【分类号】：F259.23;F426.92

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