福建省北峰电讯科技有限公司发展战略研究

发布时间：2018-01-15 21:39

本文关键词：福建省北峰电讯科技有限公司发展战略研究　出处：《华侨大学》2013年硕士论文　论文类型：学位论文

更多相关文章： 数字对讲机 发展战略 SWOT QSPM

【摘要】：企业战略是关于企业发展方向和活动范围的决策，用来追求可持续的竞争优势，研究企业的战略具有重要的意义。目前，面临着我国“信息化与工业化融合发展”将带来的对讲机市场商机、全球性的对讲机技术更新换代以及数字对讲机可能诱发的专业物联网商机，福建省北峰电讯科技有限公司亟需要制定一套切实可行的发展战略，来实现数字对讲机企业发展模式的转型。本文在国内外战略管理理论的基础上，采用定性描述与定量分析相结合的方法，运用PEST分析法、波特五力模型对福建省北峰电讯科技有限公司的外部环境和内部资源能力进行全面的分析，并利用外部因素评价矩阵（EFE矩阵）、内部因素评价矩阵（IFE矩阵）、SWOT矩阵，揭示企业面临的机会和威胁、企业拥有的优势和劣势，提出8种备选战略，然后运用定量战略计划矩阵（QSPM矩阵）对这些备选战略进行综合评价，得出福建省北峰电讯科技有限公司的发展战略：面临着机会大于威胁的外部环境，优势大于劣势的内部环境，福建省北峰电讯科技有限公司应该以市场为导向，以战略联盟为手段，以技术创新为保障，面向各行各业的最终客户进行量身定制的应用需求开发，即采用产品开发战略、战略联盟、市场渗透战略和差异化战略相结合的混合型战略。最后，围绕着技术研发、市场营销、内部管理、人力资源和企业文化几个方面展开讨论，为确保战略的有效实施提出具体策略和保障措施。泉州从事对讲机及配件制造的企业有200左右家，这些企业在战略定位、产品定位、市场定位等方面都是同质的。因此，本文的研究除了对福建省北峰电讯科技有限公司的工作开展具有一定的指导意义外，对同行其他企业一样具有参考价值。
[Abstract]:The enterprise strategy is about the enterprise development direction and the activity scope decision, is used to pursue the sustainable competitive advantage, the research enterprise strategy has the important significance. At present. Facing the business opportunity of interphone market brought by the "integration of information and industrialization" in China, the global interphone technology upgrading and the professional Internet of things business opportunities may be induced by digital interphone. Fujian Beifeng Telecom Technology Co., Ltd. is in urgent need of formulating a set of practical development strategies to realize the transformation of the development mode of the digital interphone enterprise. Based on the theory of strategic management at home and abroad, this paper adopts the method of combining qualitative description with quantitative analysis, and applies PEST analysis method. Porter's five-force model makes a comprehensive analysis of the external environment and internal resource capacity of Fujian Beifeng Telecom Technology Co., Ltd., and uses external factors to evaluate the EFE matrix. Internal factor evaluation matrix IFE matrix SWOT matrix to reveal the opportunities and threats enterprises have strengths and weaknesses put forward eight alternative strategies. Then the QSPM matrix is used to comprehensively evaluate these alternative strategies, and the development strategy of Beifeng Telecom Technology Co., Ltd. of Fujian Province is obtained: facing the external environment where the opportunity is greater than the threat. In the internal environment where the advantages are greater than the weaknesses, Fujian Beifeng Telecom Technology Co., Ltd. should take the market as the guide, take the strategic alliance as the means, and take the technological innovation as the safeguard. For the final customers of various industries to customize the application needs development, that is, the adoption of product development strategy, strategic alliance, market penetration strategy and differentiation strategy combined with a hybrid strategy. Finally. This paper discusses technology research and development, marketing, internal management, human resources and corporate culture, and puts forward specific strategies and safeguard measures to ensure the effective implementation of the strategy. Quanzhou engaged in intercom and accessories manufacturing enterprises have about 200, these enterprises in strategic positioning, product positioning, market positioning and other aspects are homogeneous. The research in this paper has some guiding significance for the work of Beifeng Telecom Technology Co., Ltd in Fujian Province, and also has reference value for other enterprises.
【学位授予单位】：华侨大学
【学位级别】：硕士
【学位授予年份】：2013
【分类号】：F272;F426.6

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