我国乘用车市场价格竞争研究

发布时间：2018-01-18 14:39

本文关键词：我国乘用车市场价格竞争研究　出处：《华东理工大学》2013年硕士论文　论文类型：学位论文

【摘要】：汽车工业作为我国的国民经济支柱产业,为我国的经济发展做出了突出贡献。乘用车作为汽车工业最重要的组成部分,也经历了一段突飞猛进的发展历程,并逐渐普及到老百姓的日常生活中,深刻改变了老百姓们的出行方式。但是乘用车市场激烈的价格竞争仍是突出问题。受2008年金融危机的影响,消费者需求减少,虽然2009年政府的救市政策造成了我国乘用车市场的繁荣,但是2011年乘用车市场的低迷印证了乘用车市场增速已明显放缓。在这种情况下,一些企业为了保住市场份额或抢占更多的市场份额,纷纷采取降价的价格竞争策略。但是这种价格战并没有优胜劣汰以提高整个产业的集中度,反而使得企业利润减少,行业整体效益下滑,严重影响和威胁乘用车行业的长远发展。因此本文主要讨论和解决以下四个问题：第一,为什么乘用车市场存在激烈的价格竞争；第二,这种价格竞争有什么特点；第三,有哪些因素对价格竞争产生影响；第四,如何提高价格竞争的效率和产业组织绩效。本文把我国乘用车市场作为研究对象,首先从西方经济学和博弈论的角度对价格竞争做理论分析,得出乘用车价格竞争的原因和特点；之后构建实证分析模型,分析乘用车市场价格竞争的影响因素并得出相应结论。最后基于理论和实证的分析结果,对本文的主要结论进行总结并提出了相应的价格竞争策略和产业政策建议。
[Abstract]:As the pillar industry of our national economy, automobile industry has made outstanding contribution to the economic development of our country. As the most important part of automobile industry, passenger car has also experienced a period of rapid development. And gradually spread to the daily life of ordinary people, profoundly changed the way people travel. But the fierce price competition in the passenger car market is still a prominent problem. By the impact of the financial crisis in 2008. Consumer demand has declined, although the government's rescue policy in 2009 has led to a boom in the passenger car market in China. But the downturn in the passenger car market in 2011 confirmed that the growth rate of the passenger car market has slowed markedly. In this case, some companies are trying to keep their market share or grab more market share. The price competition strategy of price reduction has been adopted in succession. But this price war does not eliminate the fittest in order to improve the concentration of the whole industry, on the contrary, the profits of the enterprises are reduced, and the overall benefits of the industry decline. Therefore, this paper mainly discusses and solves the following four problems: first, why is there a fierce price competition in the passenger car market; Second, what are the characteristics of this kind of price competition; Third, what factors have an impact on price competition; 4th, how to improve the efficiency of price competition and industrial organization performance. In this paper, the passenger car market in our country is regarded as the object of study. Firstly, from the angle of western economics and game theory, the paper makes a theoretical analysis on the price competition of passenger cars, and obtains the reasons and characteristics of the price competition of passenger cars. Then the empirical analysis model is built to analyze the factors affecting the price competition of passenger car market and draw the corresponding conclusions. Finally based on the theoretical and empirical analysis results. The main conclusions of this paper are summarized and the corresponding price competition strategies and industrial policy suggestions are put forward.
【学位授予单位】：华东理工大学
【学位级别】：硕士
【学位授予年份】：2013
【分类号】：F426.471;F224

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