冷热电联产背景下深圳宝昌电力有限公司发展战略研究

发布时间：2018-01-23 10:55

本文关键词： 冷热电联产 SWOT分析发展战略深圳宝昌电力有限公司　出处：《湖南大学》2013年硕士论文　论文类型：学位论文

【摘要】：在倡导资源节约、环境友好的社会发展模式的时代，如何提高资源利用率，制定可持续发展战略成为企业面临的一大问题。冷热电联产思路自提出以来，凭借其高效节能优势，获得了社会和企业的认可。在国家政策大力支持冷热电联产发展之际，本文以深圳宝昌电力有限公司为研究对象，综合分析公司内外部环境，探讨了冷热电联产背景下深圳宝昌电力有限公司发展战略。通过内部环境分析发现，深圳宝昌电力有限公司在组织、人力，技术等方面积累了软实力，，在土地、资金上等硬件上也实现了配套，公司已经具备了发展冷热电联产的能力。PEST分析和五力模型分析以及SWOT等外部环境分析表明，该项目的开展符合当前经济、环保等相关政策导向，能在深圳经济发展过程中为电力需求提供保障、提升人民物质生活水平。项目技术较成熟，燃气供应充足、冷热电需求稳定，短时间内没有替代品，本区域行业内没有直接竞争对手，潜在的竞争对手也难以在短时间内造成威胁，是深圳宝昌电力有限公司理想的投资项目。在此基础上，本文明确了深圳宝昌电力有限公司的企业使命和愿景，从市场目标、盈利目标和社会目标三方面构建了企业的战略目标体系，并分短期和中长期对战略目标进行了具体描述。从专业化、一体化、多元化三个方面讨论可考虑的公司层战略，并给出了深圳宝昌电力有限公司层战略的具体选择，针对冷、热、电三种产品给出了公司的业务战略。深圳宝昌电力公司冷热电联产发展战略具体实施时要先做好战略宣传，对战略进行细化分解，优化资源配置、提升文化底蕴。同时，为确保深圳宝昌电力有限公司冷热电联产发展战略能有效实施，还应从资金、人力、工程基础设施、施工力能供应方面做好保障措施，并做好战略实施控制工作。论文最后对深圳宝昌电力冷热电联产发展战略作出了客观评价。本文的研究成果结果对深圳宝昌电力有限公司冷热电联产项目的推进具有一定的指导作用，并且部分内容已在公司推进。本文的研究成果除可指导深圳宝昌电力有限公司发展冷热电联产，对其他能源企业做好战略规划有借鉴价值，对促进城市能源供应持续健康发展具有起到积极的意义作用。
[Abstract]:In the era of advocating resource-saving and environment-friendly social development mode, how to improve the utilization rate of resources and formulate sustainable development strategy has become a major problem facing enterprises. The idea of cogeneration of cold, heat and power has been put forward since it was put forward. With its advantages of high efficiency and energy saving, it has been recognized by the society and enterprises. At the time of the national policy to support the development of cogeneration, this paper takes Shenzhen Baochang Power Co., Ltd as the research object. The development strategy of Shenzhen Baochang Power Co., Ltd under the background of cogeneration of cold, heat and power is discussed. Through the analysis of internal environment, it is found that Shenzhen Baochang Electric Power Co., Ltd. has accumulated soft power in organization, manpower, technology and so on. The company already has the ability to develop the cogeneration of cold, heat and electricity. Pest analysis and five force model analysis, SWOT and other external environment analysis show that the project is in line with the current economic, environmental protection and other related policy direction. In the process of economic development in Shenzhen to provide protection for electricity demand, improve the people's material living standard. The project technology is more mature, gas supply is sufficient, the demand for cold and thermal power is stable, there is no substitute in a short time. There are no direct competitors in the industry in the region, and potential competitors are difficult to pose a threat in a short period of time. It is an ideal investment project for Shenzhen Baochang Power Co., Ltd. On this basis. This paper clarifies the enterprise mission and vision of Shenzhen Baochang Electric Power Co., Ltd., and constructs the strategic objective system of the enterprise from three aspects: market goal, profit goal and social goal. It also describes the strategic objectives in the short and medium term. From three aspects of specialization, integration and diversification, the paper discusses the corporate strategy that can be considered. And gives the Shenzhen Baochang Electric Power Co., Ltd. layer strategy specific choice, aimed at cold, hot. Shenzhen Baochang Electric Power Co., Ltd. should first do a good job of strategic publicity, detailed decomposition of the strategy, and optimize the allocation of resources when implementing the development strategy of cold, heat and electricity cogeneration of Shenzhen Baochang Electric Power Company. At the same time, in order to ensure the effective implementation of the development strategy of Shenzhen Baochang Power Co., Ltd, we should do a good job in terms of capital, manpower, engineering infrastructure and construction power supply. Finally, the paper makes an objective evaluation on the development strategy of Shenzhen Baochang Electric Power Cool, Heat and Power cogeneration. The results of this paper have a certain guiding effect on the promotion of the cogeneration project of Shenzhen Baochang Electric Power Co., Ltd. And part of the content has been promoted in the company. The research results of this paper can guide Shenzhen Baochang Electric Power Co., Ltd. to develop the cogeneration of cold and heat power, which has reference value for other energy enterprises to do a good strategic planning. It plays a positive role in promoting the sustainable and healthy development of urban energy supply.
【学位授予单位】：湖南大学
【学位级别】：硕士
【学位授予年份】：2013
【分类号】：F272;F426.61

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