广东晟业轻工品加工厂发展战略研究

发布时间：2018-02-26 14:15

本文关键词： 监狱企业发展战略广东晟业轻工品加工厂　出处：《西北大学》2013年硕士论文　论文类型：学位论文

【摘要】：迄今为止改革开放已过三十年,三十年来市场经济不断渗入社会生活的方方面面,与此相伴,企业的生存环境也发生了巨大变化。三十年前,企业内部环境稳定而简单,计划经济的背景下,企业所面临的竞争少之又少。现如今,大环境的变革使得监狱企业的发展环境也随之发生着变化。计划经济时代,企业在国家“统购包销”的政策下并无显著差异,各个企业之间的成本和利润几乎相等。这一时期,监狱企业凭借其与生俱来的人力成本等方面的优势获得了良好的经济效益。进入市场经济之后,普通生产企业在利润的驱使下不断进行技术和管理的创新,获得了前所未有的成功。然而,监狱企业却仍未实现内部体制的改革,计划经济仍是监狱企业的运营管理制度。在内外因素的共同作用下,监狱企业被普通生产企业远远地抛在了后面,举步维艰。为了帮助监狱企业摆脱困境,2003年司法部开始对监狱企业展开体制改革,2008年在经过两批共十四个省市试点工作取得成功的基础上,监狱体制改革在全国范围内展开。与此同时,国家亦赋予监狱企业政策上的优惠,希望助其早日脱困。体制改革和政策上的优惠仅仅是监狱企业实现可持续发展的必要条件,而非充分条件。为了帮助监狱企业寻找一条正确的发展路径,已有越来越多的学者投入到监狱经济的研究中来并取得一定的成果。但对以手工产品加工为主导生产方向的小型监狱企业的研究还相对较少。鉴于此,本文从战略管理的角度以广东晟业轻工品加工厂为研究对象,运用PEST模型、“五力”模型及SWOT模型等战略管理模型分析该工厂所面临的外部环境和内部环境,找到该工厂所具有的优势和劣势,并以此为依据提出该工厂的发展战略及战略实施的具体措施。
[Abstract]:It has been 30 years since the reform and opening up to the outside world, and the market economy has continuously penetrated into all aspects of social life in the past 30 years. With this, the living environment of enterprises has also undergone tremendous changes. Thirty years ago, the internal environment of enterprises was stable and simple. Under the background of planned economy, the competition faced by enterprises is very few. Nowadays, the development environment of prison enterprises is changing with the change of environment. There is no significant difference between enterprises under the national policy of "buying and selling exclusively", and the costs and profits of each enterprise are almost equal. Prison enterprises have gained good economic benefits by virtue of their inherent advantages in human costs. After entering the market economy, ordinary production enterprises are constantly carrying out technological and management innovations driven by profits. However, the reform of the internal system of the prison enterprises has not been realized. The planned economy is still the operation management system of the prison enterprises. Prison enterprises by ordinary production enterprises far behind, difficult. In 2003, in order to help prison enterprises get rid of difficulties, the Ministry of Justice began to reform the system of prison enterprises. On 2008, on the basis of the success of two batches of 14 provincial and municipal pilot projects, the reform of the prison system was carried out throughout the country. The state also gives preferential policies to prison enterprises, hoping to help them get out of trouble as soon as possible. Institutional reform and preferential policies are only necessary, not sufficient, conditions for the sustainable development of prison enterprises. More and more scholars have been involved in the study of prison economy and have achieved some results. However, there are relatively few researches on small prison enterprises whose production direction is dominated by manual product processing. In view of this, From the angle of strategic management, this paper analyzes the external and internal environment of Guangdong Shengye Light Industry processing Plant by using the strategic management models such as PEST model, "five forces" model and SWOT model. To find out the advantages and disadvantages of the factory, and put forward the development strategy of the factory and the concrete measures to implement the strategy.
【学位授予单位】：西北大学
【学位级别】：硕士
【学位授予年份】：2013
【分类号】：F426.8;F272

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