内蒙古电力（集团）有限责任公司市场营销策略研究

发布时间：2018-03-11 03:34

本文选题：内蒙古电力　切入点：营销环境　出处：《内蒙古大学》2013年硕士论文　论文类型：学位论文

【摘要】：电力工业是关系到国计民生的基础产业,受计划经济的影响较深。随着电力行业垄断经营模式的打破,进入市场竞争的时代,电力行业市场营销已经逐步成为电力企业极为重要的研究课题,而制定适应所处区域的市场营销策略就成为电力企业迫切需要解决的重要任务之一内蒙古电力(集团)有限责任公司是全国唯一独立于国家电网的省级电网企业,公司的市场营销策略决定着内蒙古自治区其他盟市所属供电局的市场格局。本文根据市场营销的相关理论,在对内蒙古电力公司的特殊性以及市场营销整体环境进行了全面分析的基础之上,利用波特五力模型及SWOT模型分析并提出适应内蒙古电力公司发展实际的市场营销策略。目的在于促进公司电力市场营销工作的全面开展,进一步树立“责任蒙电”品牌、提高公司经济效益及社会效益,为内蒙古自治区经济腾飞和电网发展作出贡献。
[Abstract]:The electric power industry is a basic industry related to the national economy and the people's livelihood, which is deeply influenced by the planned economy. With the breaking of the monopoly mode of the electric power industry, it has entered the era of market competition. The marketing of electric power industry has gradually become an extremely important research topic for electric power enterprises. Therefore, it has become an important task for electric power enterprises to formulate marketing strategies to adapt to the region in which they are located, which should be solved urgently by Ren Wuzhi. Inner Mongolia Electric Power (Group) Co., Ltd. is the only provincial power grid company independent of the State Grid. The marketing strategy of the company determines the market pattern of the power supply bureau in other cities of Inner Mongolia Autonomous region. Based on the comprehensive analysis of the particularity of Inner Mongolia Electric Power Company and the overall marketing environment, This paper analyzes and puts forward the marketing strategy adapted to the development of Inner Mongolia Electric Power Company by using Porter's five-force model and SWOT model. The purpose is to promote the overall development of the company's electric power marketing work, and to further establish the brand of "responsible Mengdan". To improve the economic and social benefits of the company, for the economic take-off of Inner Mongolia Autonomous region and the development of the power grid.
【学位授予单位】：内蒙古大学
【学位级别】：硕士
【学位授予年份】：2013
【分类号】：F426.61;F274

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