大化集团国际化战略研究

发布时间：2018-03-12 06:46

本文选题：大化集团　切入点：国际化　出处：《吉林大学》2013年硕士论文　论文类型：学位论文

【摘要】：历史表明，一个国家崛起成为世界经济强国的时候，伴随着国力增长，都形成和发展了一批具有国际竞争力的跨国公司：19世纪末，德国经济崛起，涌现了西门子、拜耳等一批著名的大公司；20世纪上半期，美国经济开始主导世界，福特、杜邦等大公司也开始在国际舞台上崭露头角；二战后，日本经济后来居上，松下、索尼、丰田等大企业飞速成长起来；三星、现代等企业集团影响力的日益扩大则标志着韩国经济的振兴。强大的企业群是国家经济崛起的基础，而大型跨国公司则是企业群的代表，只有培养一批属于自己的大型跨国公司，发展中国家在全球经济活动中的影响力才能得到进一步提升。我国作为最大的发展中国家，行业发展参差不齐，区域发展也不均衡，自身结构比较复杂，在当今机遇和挑战并存的局面下，如何推动发展中国家的企业通过跨国经营稳步健康的成长为大型跨国公司成了一个不得不面临的问题。 2013年世界经济面临多重考验，随着国家节能减排政策的继续加强，原材料行业成本继续上升。多年来国内化工行业快速发展所积蓄的产能相对过剩、产业结构不合理的内生性问题仍然较为突出。“十二五”的开局之年，化工行业的内部结构特征也将发生相应变化，循环经济、低碳经济充分利用资源，取得经济、社会和环境协调发展的全新经济增长方式，将引领行业发展方向。同时在经济危机尚未完全恢复的情况下，欧债危机开始蔓延，给世界经济带来诸多不确定性。企业的国际化战略是公司在国际化经营过程中的发展规划，是跨国公司为了把公司的成长纳入有序轨道，不断增强企业的竞争实力和环境适应性而制定的一系列决策的总称。企业的国际化战略将在很大程度上影响企业国际化进程，决定企业国际化的未来发展态势。随着经济的全球化的不断深入,中国国内资源的短缺,已使一些化工企业开始实行“走出去”的国际化经营战略,大化集团就是其中的一个。对大化集团的国际化战略进行研究,将能够作为其他同类企业制定国际化战略的参考。本文的研究工作成果包括:第一,综述了国内外环境，国际理论包括:国际化经营战略理论、国家竞争优势理论;国内理论从中国企业的国际化经营研究和纯碱化工企业的发展战略研究两方面入手。第二,对中国纯碱化工企业的国际化道路进行了回顾,并对大化集团国际化历程和现状及所面临的纯碱行业国际形势进行描述。第三,分析了大化集团国际化经营的外部环境因素,包括宏观环境因素和行业环境因素。第四,对大化集团的国际化经营的内部影响因素进行分析。第五,大化集团国际化战略的选择和实施,从培养核心竞争能力，尤其是品牌国际化实施和实现多元化发展全球化的销售市场、人才国际化、技术国际化、战略伙伴合作与联盟、资金国际化、海外并购等方面进行了建议。正确选择并实施国际集中成本领先战略，使大化集团能够在化工沆瀣调整和重组的大背景下保持持久的竞争优势，抓住新的发展机遇，，跨上新的发展平台，跻身国际竞争前列。
[Abstract]:History shows that the rise of a country become a world economic power, along with the national growth, formation and development of a number of multinational companies with international competitiveness: at the end of nineteenth Century, the German economy rise, the emergence of SIEMENS, Bayer and a number of well-known large companies; during the first half of twentieth Century, the U.S. economy began to dominate the world. Ford, DuPont and other large companies have begun to emerge in the international arena; after World War II, Japan's Matsushita, SONY, TOYOTA catch up from behind, and other large enterprises rapid growth; Samsung, modern enterprise growing influence is marked the revitalization of the South Korean economy. Powerful enterprise group is the basis for national economic rise, and large multinational the company is on behalf of the enterprise group, only the development of a number of their own large multinational companies, to the influence of developing countries in global economic activities further Improved. China is the largest developing country, the development of the industry is uneven, regional development is not balanced, the structure is more complex, in today's opportunities and challenges, how to promote the enterprises of developing countries through transnational operation steady and healthy growth for large transnational corporations have become a problem.
In 2013, the world economy is facing multiple challenges, with the national energy-saving emission reduction policies continue to strengthen, raw materials industry costs continue to rise for many years. The relative excess savings of domestic chemical industry rapid development of productivity, the endogeneity problem of irrational industrial structure is still more prominent. "12th Five-Year" at the beginning of the year, the internal structure of the chemical industry also the corresponding changes, circular economy, low carbon economy has made full use of resources, economy, new economic growth mode of coordinated development of society and the environment, will lead the development of the industry. At the same time, the economic crisis has not been fully restored, the European debt crisis began to spread to the world economy has brought many uncertainties. The enterprise internationalization strategy the company is in the process of their internationalization development plan, is a multinational companies in order to make the company grow in order, growing enterprises Any of a series of decisions of competitive strength and adaptability to environment and the development of the enterprise. The internationalization strategy will affect the internationalization of enterprises to a great extent, determine the future development trend of the internationalization of enterprises. With the economic globalization, China shortage of domestic resources, international business strategy has made a number of chemical companies began to implement the "going out" the Dahua Group is one of them. To study the large group of internationalization strategy, will be able to serve as other similar enterprises to develop strategies for the internationalization of the reference. The conclusions of this paper are as follows: first, summarized the domestic and international environment, the international theories include the theory of strategic management internationalization, the theory of national competitive advantage theory; China from the two aspects of Chinese international business management research and soda chemical enterprise development strategy research. Starting with second, Chinese of pure alkali chemical enterprises The internationalization of industry are reviewed, and the international situation of Dahua Group internationalization process and the status quo and the soda industry faced are described. Third, analysis of Dahua Group International Operations of the external environmental factors, including macro environmental factors and environmental factors. The fourth factors of Dahua Group, the international operation of internal impact analysis. Fifth, the selection and implementation of internationalization strategy, cultivate core competitiveness, especially the brand internationalization to implement and realize the diversified development of the global sales market, talent internationalization, the internationalization of technology, strategic partners and alliances, capital internationalization, overseas mergers and acquisitions were proposed. Selecting and implementing international focus cost leadership strategy, the big group to maintain a lasting competitive advantage in the chemical background of evening mist adjustment and reorganization, seize new Developing opportunities, stepping on a new development platform and becoming the forefront of international competition.

【学位授予单位】：吉林大学
【学位级别】：硕士
【学位授予年份】：2013
【分类号】：F272;F426.722

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