关于提高厨卫家电供应链敏捷性的研究

发布时间：2018-03-29 10:11

本文选题：厨卫家电供应链　切入点：敏捷化　出处：《南京大学》2013年硕士论文

【摘要】：在客户需求多样化和购买行为不确定性日益突出的市场环境中,企业间的竞争变得更加激烈。敏捷供应链的构建逐渐成为各企业快速响应客户需求,提高市场竞争水平的有效选择。厨卫家电产品品种繁多,每一种类同时配备多种规格尺寸以满足消费者个性化需求。制造商为了提高客户服务水平不得不以高水平库存为代价,供需不匹配现象极为严重。基于产品的供应链设计策略要求建立厨卫家电敏捷供应链来应对供应和需求的双重不确定性。市场调研结果显示,消费者从追求室内空间布局的整体性出发,往往提前订购厨卫家电产品,而并不要求厂商立即送货,为的是在装潢时预留空间。因此,消费者的提前购买习惯为厨卫家电生产商创造了一定的客户订单提前期。这也为建立厨卫家电敏捷供应链奠定了基础。本文对厨卫家电供应链的现状进行分析,指出其在合作关系、生产模式、物流方式和信息系统方面存在的诸多问题,找出其影响供应链运作的关键因素。同时,本文着重从采购系统、生产系统、物流和销售系统三个大方面提出了厨卫家电供应链敏捷化的改进方案：在采购系统内部建立响应推进模型,采用环节分析法把采购过程进行分解,企图通过后序环节对前序环节的工作压力,一层层向前逐步推进,起到压缩采购响应时间的目的,提高供应链采购系统的敏捷性；同时,从供应商评价机制、信息共享机制和激励机制三个方面来具体分析敏捷采购供应关系管理；以客户订单提前期为基础,基于延迟策略对生产模式进行改进,通过客户订单分离点定位模型的建立和分析帮助厨卫家电供应链更好地实现供需匹配,提高对客户订单的响应速度,增强供应链的敏捷性；在物流和销售系统方面,本文在分析现有家电物流模式的基础上,结合厨卫家电自身特点,提出厨卫家电供应链物流外包,并且采用“工厂+物流中心到门”的配送方式减少产品出入库环节,加快响应速度；同时,改变传统的销售长渠道,采用生产企业到零售商到消费者的销售短渠道,利于需求信息向上游快速传递。
[Abstract]:In the market environment of diversified customer demand and increasingly uncertain purchasing behavior, the competition between enterprises becomes more and more intense. The construction of agile supply chain has gradually become the rapid response of enterprises to customer needs. Effective choice to improve the level of market competition. There are a wide variety of kitchen and bathroom appliances, each of which is equipped with multiple sizes at the same time to meet the individual needs of consumers. Manufacturers have to pay a high level of inventory to improve the level of customer service. The supply and demand mismatch is very serious. The product based supply chain design strategy requires the establishment of kitchen appliances agile supply chain to deal with the double uncertainty of supply and demand. Market research results show that consumers, in pursuit of the overall layout of indoor space, tend to order kitchen and bathroom appliances in advance, without requiring manufacturers to deliver goods immediately in order to reserve space for decoration. Consumers' early purchase habits create a certain lead time for manufacturers of kitchen and bathroom appliances, which also lays the foundation for the establishment of an agile supply chain for kitchen and bathroom appliances. This paper analyzes the current situation of supply chain of kitchen and bathroom appliances, points out its problems in the aspects of cooperation relationship, production mode, logistics mode and information system, and finds out the key factors that affect the operation of supply chain. This paper puts forward the improvement scheme of agile supply chain of kitchen and bathroom appliances from three aspects: purchasing system, production system, logistics system and sales system. The purchasing process is decomposed by the method of link analysis, which attempts to push forward step by step through the working pressure of the former step by layer, so as to reduce the purchasing response time and improve the agility of the purchasing system in the supply chain, at the same time, From three aspects of supplier evaluation mechanism, information sharing mechanism and incentive mechanism to analyze the agile procurement supply relationship management, based on the customer order lead time, based on the delay strategy to improve the production model, Through the establishment and analysis of the location model of customer order separation point, it helps the supply chain of kitchen and bathroom appliances to match supply and demand better, improve the response speed to customer order, enhance the agility of supply chain, and in the aspect of logistics and sales system, Based on the analysis of the existing home appliances logistics mode and combining the characteristics of kitchen and bathroom appliances, this paper puts forward the supply chain logistics outsourcing of kitchen and bathroom appliances, and adopts the "factory logistics center to door" distribution mode to reduce the product entry and storage links. At the same time, we should change the traditional long sales channel and adopt the short channel from the production enterprise to the retailer to the consumer, which is conducive to the rapid transmission of the demand information to the upstream.
【学位授予单位】：南京大学
【学位级别】：硕士
【学位授予年份】：2013
【分类号】：F274;F426.6

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