中国汽车制造企业国际质量竞争力研究

发布时间：2018-03-30 06:30

本文选题：质量竞争力　切入点：汽车制造企业　出处：《武汉理工大学》2013年硕士论文

【摘要】：在经济全球化日益加速的环境下,汽车市场的竞争也日益激烈。中国汽车制造企业如何凭借质量,不断提升自身的竞争力,这是摆在中国汽车制造企业面前的一个难题。为什么质量能够为企业产生竞争力?质量竞争力有什么特性?中国汽车制造企业的质量竞争力的构成要素包括哪些?中国汽车制造企业的质量竞争力状况如何?中国汽车制造企业从哪些方面来提高企业的质量竞争力?等等都需要从理论上予以阐述并通过实证进行验证。本文在借鉴前人理论研究的基础之上,对上述问题进行了分析研究。首先,分析研究了质量竞争力提出的理论基础和现实基础,指出质量竞争力的提出是理论和时代发展的要求；对质量竞争力的内涵进行详细的分析,包括质量竞争力的定义、特性、层次等。其次,从质量-经济、质量-品牌、质量-社会效益三个方面分析了产品质量与竞争力的关联机理。再次,从国家质量竞争力指数和J. D. Power两个角度对中国汽车质量竞争力状况进行了分析,得出中国汽车制造企业质量竞争力的构成要素包括：生产过程、质量战略、人力资源、顾客、持续改进、绩效、质量管理体系。最后,针对上汽通用五菱汽车股份有限公司的实际情况,设计调查问卷,对该公司的质量竞争力状况进行分析,得出提升中国汽车制造企业质量竞争力的对策。
[Abstract]:In the environment of economic globalization is accelerating, the automobile market competition has become increasingly fierce. Chinese automobile manufacturing enterprise by virtue of the quality, improve the competitiveness of their own, this is a problem in the face China automobile manufacturing companies. Why can produce quality competitiveness for the enterprise quality competitiveness? What are the characteristics? What are the elements of quality competitiveness Chinese automobile manufacturing enterprises include? How to Chinese automobile manufacturing enterprise quality competitiveness status? Chinese automobile manufacturing enterprise from which to improve the quality competitiveness of enterprises? And so on need to be theoretically and verified by empirical research.
Based on the previous theoretical studies on the above problems are analyzed. Firstly, analyzed the theoretical basis of quality competitiveness put forward and realistic foundation, pointed out the quality competitiveness theory and the development of the times; the connotation of quality competitiveness of the detailed analysis of the definition, including the quality of the characteristics. Level. Secondly, from the quality of economy, quality brand, quality in three aspects -- Analysis of social benefit related mechanism of product quality and competitiveness. Thirdly, analyzes the competitive situation of automobile quality Chinese from two angles of the national quality competitiveness index and the J. D. Power, the Chinese automobile manufacturing enterprise quality competitiveness structure elements include: the production process, quality strategy, human resources, customer, continuous improvement, the performance of the quality management system. Finally, according to the SAIC GM Wuling Automobile According to the actual situation of Limited by Share Ltd, a questionnaire is designed to analyze the quality competitiveness of the company, and the countermeasures to improve the quality competitiveness of Chinese automobile manufacturing enterprises are obtained.

【学位授予单位】：武汉理工大学
【学位级别】：硕士
【学位授予年份】：2013
【分类号】：F273.2;F426.471

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