我国自主品牌汽车KD出口的影响因素分析

发布时间：2018-04-19 21:22

本文选题：自主品牌汽车 + KD出口　；参考：《西南财经大学》2013年硕士论文

【摘要】：入世的十年来,面对更加开放的市场,更加激烈的竞争,我国的自主品牌汽车制造业获得了空前的发展。我国汽车制造产量每年都在以百万为单位不断进行攀升。2009年,我国的汽车产量更是成功赶超美国和日本,成为全球第一的汽车生产国和消费国。另一方面,在深度和广度上不断发展的国际化是我国自主品牌汽车制造企业不断获得利润增长的新动力。从上世纪80年代起,我国自主品牌汽车制造企业就开始以出口方式进行国际化探路,到如今,积极参与经济全球化的进程,加快实施我国自主品牌汽车制造企业“走出去”的步伐已然已经成为我国自主品牌汽车制造企业的共识。然而,由于我国的汽车工业的发展之路起步较晚,加之处于国际分工体系的底端,并不具备资金和技术上的比较优势。而汽车制造企业正是属于传统的资金和技术双密集型的产业。因此,我国自主品牌汽车制造业的这种“先天不足”的缺陷决定了其从事国际化经营的活动的道路必定有其独特之处,难以沿袭西方企业的国际化发展之路。在当前形势下的复杂激烈的国际市场环境、不断调高的整车税率以及各种经济的和制度的贸易壁垒决定了早期的单纯的出口方式已经不再适应后WTO时代我国自主品牌汽车的国际化道路了。于是一种介于纯贸易出口和对外直接投资之间的过渡形式,汽车KD出口模式应运而生。这种模式兼具了出口和对外直接投资的特点,将二者进行很好的结合,即可以实现我国自主品牌汽车制造企业在国际上稳健发展的宗旨,又可以很好的降低其海外经营的风险。这是我国自主品牌汽车制造企业在当前国际形势下的必然选择。本文一共分为五个部分。第一部分是绪论,主要介绍了本文的研究背景、研究对象、研究意义、方法及本文的创新点和不足之处。第二部分是相关理论和文献综述,我们首先回顾了关于国际化经营的相关经典理论,然后再对当前制造业以及汽车制造业的相关研究的文献进行了综合评述。文章的第三部分主要论证了我国自主品牌汽车KD出口的必要性和可行性。第四部分是对汽车KD出口的关键影响因素进行实证分析并得出结论。文章的第五部分,主要是根据文章前面几个部分的分析结果,对我国自主品牌汽车的国际化发展提出相应的建议。本文的主要目的旨在以我国汽车KD出口具有代表性的十个国家的相关数据进行实证分析,建立多元线性回归,从国家层面上进行解释,东道国的何种因素是我国自主品牌汽车在当前形势下KD出口的关键影响因素。从而为更多的自主品牌汽车从出口贸易到KD出口贸易的战略转型阶段提供有意义的参考,为我国民族自主品牌汽车平稳顺利的“走过”当前这一过渡时期、形成独特的国际竞争优势和树立自己的国际品牌提出可行的建议,即具有实践意义,又具有经济价值。
[Abstract]:In the past ten years, facing more open market and more fierce competition, China's independent brand automobile manufacturing industry has achieved unprecedented development. In 2009, China's automobile production surpassed that of the United States and Japan and became the world's largest automobile producer and consumer. On the other hand, the continuous development of internationalization in depth and breadth is the new driving force for the auto manufacturing enterprises to gain profit growth. Since the 1980s, China's independent brand automobile manufacturing enterprises have begun to explore the way of internationalization by way of export. Now, they actively participate in the process of economic globalization. To speed up the implementation of the independent brand automobile manufacturing enterprises "going out" has become the consensus of the independent brand automobile manufacturing enterprises in our country. However, due to the late start of the development of China's automobile industry, coupled with the international division of labor system at the bottom, there is no comparative advantage in capital and technology. The automobile manufacturing enterprises belong to the traditional capital and technology-intensive industries. Therefore, the defect of our country's independent brand automobile manufacturing industry determines that the way of its international operation must have its own unique features, and it is difficult to follow the way of western enterprises' internationalization development. In the current situation, the complex and intense international market environment, Increasing the whole vehicle tax rate and various economic and institutional trade barriers determine that the early simple export mode has no longer adapted to the internationalization of China's independent brand cars in the post- era. So a transition form between pure trade export and foreign direct investment, automobile KD export mode came into being. This model has the characteristics of both export and foreign direct investment. Combining the two models well, it can realize the purpose of the steady development of our independent brand automobile manufacturing enterprises in the world, and can also reduce the risk of overseas operation. This is our own brand automobile manufacturing enterprises in the current international situation under the inevitable choice. This paper is divided into five parts. The first part is the introduction, mainly introduces the research background, the research object, the research significance, the method and the innovation and the deficiency of this paper. The second part is the related theory and literature review, we first review the relevant classical theory of international management, and then the current manufacturing industry and automotive manufacturing related to the literature review. The third part of the article mainly demonstrates the necessity and feasibility of the export of our own brand car KD. The fourth part is the empirical analysis of the key factors affecting the export of KD and draw a conclusion. The fifth part of the article, mainly according to the analysis results of the first several parts of the article, to our own brand car internationalization development put forward the corresponding suggestions. The main purpose of this paper is to make empirical analysis on the relevant data of ten representative countries in China's automobile KD export, to establish multiple linear regression, and to explain it from the national level. What kind of factors in the host country is the key factor of KD export in the current situation. Thus, it provides a meaningful reference for more independent brand cars in the strategic transition period from export trade to KD export trade, and provides a smooth and smooth transition period for our national independent brand cars. It is of practical significance and economic value to form unique international competitive advantage and set up its own international brand.
【学位授予单位】：西南财经大学
【学位级别】：硕士
【学位授予年份】：2013
【分类号】：F752.62;F426.471

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