常开公司发展战略研究

发布时间：2018-04-19 22:17

本文选题：低压电器 + 发展战略　；参考：《复旦大学》2013年硕士论文

【摘要】：党的十八大报告明确提出,到2020年,实现国内生产总值比2010年翻一番。电力建设是国民经济的基础,2013年全国发电设备装机容量已达12.3亿KW,根据国家发展规划,到2015年装机容量将达15亿KW,到2020年装机容量将达20亿KW,即每年要新增近1亿KW的装机。为此,输配电设备也必须大幅度增长,才能满足发电设备的配套需求,所以低压电器行业仍是一个前景看好的行业。本文对中国低压电器市场的现状和前景做了详细的描述,通过研究常开公司的发展历程、机制体制、产品与技术创新、生产制造、经营情况等企业现状,根据迈克尔·波特教授的竞争战略理论,运用波特五力模型等战略分析工具,对低压电器市场与环境进行分析；对常开公司在低压电器行业的地位和竞争力进行分析,寻找常开公司发展中的薄弱环节和突出能力,探讨常开公司的发展战略和目标。然后,结合中低压电器产品的发展趋势,剖析了常开产品的发展战略及积极寻找新的产品领域。最后,在分析常开公司的战略资源能力、外部环境和竞争对手的基础上,对产品开发、市场营销、企业文化等提出了战略措施,对常开公司发展作出了展望：常开公司总体发展战略是,以人为本,精品立企；做强、做大低压；国内称雄,国外拼抢；不断创新,永续发展。
[Abstract]:The report of the party's 18th National Congress clearly states that by 2020, GDP will double that of 2010. Electric power construction is the foundation of national economy. In 2013, the installed capacity of power generating equipment has reached 1.23 billion kW. According to the national development plan, the installed capacity will reach 1.5 billion kW by 2015 and 2 billion kW by 2020, that is to say, the installed capacity will be increased to nearly 100kW every year. Therefore, transmission and distribution equipment must also be greatly increased to meet the needs of generating equipment, so the low-voltage electrical industry is still a promising industry. This paper gives a detailed description of the current situation and prospects of China's low-voltage electrical equipment market. Through the study of Changkai Company's development process, mechanism and system, product and technological innovation, production and manufacturing, business situation, and so on, According to Professor Michael Porter's theory of competition strategy, this paper analyzes the market and environment of low-voltage electrical apparatus, analyzes the position and competitiveness of Changkai Company in the industry of low-voltage electrical apparatus by using Porter's five-force model and other strategic analysis tools. To find the weak link and outstanding ability in the development of Changkai Company, and discuss the development strategy and goal of Changkai Company. Then, combined with the development trend of medium and low voltage electrical products, the development strategy of Changkai products and actively looking for new product fields are analyzed. Finally, based on the analysis of Changkai's strategic resource capability, external environment and competitors, the paper puts forward some strategic measures for product development, marketing, corporate culture, etc. The development of Changkai Company is prospected: the overall development strategy of Changkai Company is: people-oriented, high-quality enterprise; strong, big and low pressure; domestic dominance, foreign competition; constant innovation, sustainable development.
【学位授予单位】：复旦大学
【学位级别】：硕士
【学位授予年份】：2013
【分类号】：F272;F426.6

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