基于协同创新的郴州烟草公司商业模式设计

发布时间：2018-05-07 07:23

本文选题：企业管理 + 协同创新　；参考：《中南大学》2013年硕士论文

【摘要】：摘要：郴州是全国重要烟叶种植区域,其烟叶产业既是地方政府支柱产业,又因其浓香特色、烟叶质量而进入诸多主要品牌主要配方。郴州烟草公司经过多年的发展沉淀,在卷烟网络体系、信息平台体系、现代烟草农业、烟农合作模式推广、基地建设等方面成绩裴然,公司进入稳健发展的良性轨道,已具备一定的竞争能力和竞争优势。在加入世界世贸组织、国内市场不断放开、国际控烟条约持续深入的大环境下,郴州烟草也受了来自国际体制、行业环境、和谐发展、环境污染等方面的严峻挑战,郴州公司在新形势下如何调整产品结构、共同培育品牌；如何构建良好的商业秩序、建立起现代企业制度；如何在专卖体制下应对行业竞争加剧；如何解决政府、卷烟工业企业、科研院所、高校、烟农、零售户等多方共赢、协同发展；如何破解“人才之困、管理之困、基础设施之困”等局面；在这种背景下,探讨郴州烟草公司新形势下基于“协同创新”的商业模式设计,对行业、对企业都具有十分重大的意义。本文以商业模式理论、协同创新理论、利益相关者理论为主要基础,对郴州烟草公司宏观发展环境、行业发展态势进行了分析,并对企业核心能力与素质进行了深入的研究,在此基础上对郴州烟草公司的发展现状做出了科学的判断,并运用SW0T分析工具对烟草公司在目前发展态势下的优势、劣势、发展机会与风险进行了全方位的诊断；通过实地调研与深入研究,本文创新型地提出了“基于协同创新的商业模式设计”,对郴州烟草公司的发展思路、商业模式设计理念、商业模式构建体系进行了科学的规划,最后,提出了郴州烟草公司发展的资源保障体系。
[Abstract]:Abstract: Chenzhou is an important tobacco planting area in China. The tobacco industry of Chenzhou is not only the pillar industry of local government, but also the main formula of many main brands because of its strong aroma characteristics and tobacco quality. After years of development and precipitation, Chenzhou Tobacco Company has made achievements in cigarette network system, information platform system, modern tobacco agriculture, tobacco farmers cooperation mode promotion, base construction, and so on. The company has entered a healthy track of steady development. Already have certain competition ability and competitive advantage. With the accession to the World Trade Organization, the continuous liberalization of the domestic market and the continuous deepening of the international tobacco control treaty, Chenzhou Tobacco has also been severely challenged by the international system, industry environment, harmonious development, environmental pollution, and so on. How to adjust the product structure of Chenzhou company under the new situation, how to cultivate the brand together; how to build a good business order and establish the modern enterprise system; how to deal with the intensified competition in the industry under the monopoly system; how to solve the problem of the government, Cigarette industry enterprises, scientific research institutes, colleges and universities, tobacco farmers, retail households, and other win-win, coordinated development; how to solve the "talent difficulties, management difficulties, infrastructure difficulties" and so on; in this context, It is of great significance to the industry and enterprises to probe into the business model design of Chenzhou Tobacco Company based on "collaborative innovation" under the new situation. Based on business model theory, collaborative innovation theory and stakeholder theory, this paper analyzes the macro development environment and industry development situation of Chenzhou Tobacco Company, and makes a deep research on the core competence and quality of the enterprise. On this basis, this paper makes a scientific judgment on the development status of Chenzhou Tobacco Company, and makes a comprehensive diagnosis of the strengths, weaknesses, development opportunities and risks of the tobacco companies under the current development situation by using the SW0T analysis tool. Through field investigation and in-depth research, this paper puts forward the innovative "business model design based on collaborative innovation", and carries on the scientific plan to the Chenzhou tobacco company's development thought, the business model design idea, the business model construction system, has carried on the scientific plan to the Chenzhou tobacco company's development thought, the business model design idea, the business model construction system. Finally, the paper puts forward the resource guarantee system of Chenzhou Tobacco Company.
【学位授予单位】：中南大学
【学位级别】：硕士
【学位授予年份】：2013
【分类号】：F426.8

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