海尔集团产品开发管理模式研究

发布时间：2018-05-07 07:39

本文选题：集成产品开发 + 结构化开发流程　；参考：《中国海洋大学》2013年硕士论文

【摘要】：改革开放30多年来，中国经济取得巨大成就，但没有一批有大规模产业研发的高科技企业。美国有那么多的雄踞世界五百强的高科技企业，是有其必然性的，因为他们对新产品开发管理的方法进行了30多年持续不断的研究、积累，美国的高科技企业形成了流程化的组织建设、客户化的市场管理需求、基于流程的研发项目管理。在西方发达国家的工业文明和科学技术在全球经济中占领领先地位之时，我们有必要研究西方研发管理的经验和方法，并将其应用到我们的管理实践中，提升我们国家整体科技创新能力。国外主要有PACE、IPD、SGS三种产品开发管理体系，通过对这三种管理体系的研究，运用调查研究法、案例分析法和理论联系实际的方法，结合海尔集团产品研发体系的实际情况，建立一套适合海尔集团的产品开发管理模式，主要包含：结构化的新产品开发流程，定义产品开发六个阶段的评审点和产出物；跨部门的开发团队建设，明确团队组成和工作职责；项目管理体系建设；建立优选零部件库，零部件分类和属性定义；文档分类管理；通过IT系统对研发流程、项目管理提供支撑。通过建立创新的产品开发管理体系，最终能及时满足客户需求、缩短上市周期，，提升海尔集团在国际市场上的竞争力。同时给其他企业的产品开发管理实践提供借鉴，从而提升中国企业产品在全球市场的竞争力，涌现出更多高科技高附加值、高环保的企业，实现青山、绿水、碧海、蓝天的目标。
[Abstract]:Over 30 years of reform and opening up, China's economy has made great achievements, but no large-scale industrial R & D high-tech enterprises. In the United States, there are so many high-tech enterprises in the top 500 of the world, which are inevitable, because they have continuously studied and accumulated new product development and management methods for more than 30 years. High-tech enterprises in the United States form a process of organizational construction, customized market management needs, process-based R & D project management. At a time when the industrial civilization and science and technology of the western developed countries occupy a leading position in the global economy, it is necessary for us to study the experience and methods of western R & D management and apply them to our management practice. Improve our country's overall scientific and technological innovation capacity. There are mainly three kinds of product development and management systems in foreign countries. Through the study of these three management systems, using the method of investigation and research, case analysis and the method of integrating theory with practice, combined with the actual situation of the product development system of Haier Group, To establish a set of product development management model suitable for Haier Group, including: structured new product development process, defining review points and outputs of six stages of product development, cross-departmental development team building, Clear team composition and job responsibilities; project management system construction; establishment of parts library, parts classification and attribute definition; document classification management; project management support for R & D process through IT system. Through the establishment of innovative product development management system, it can meet the needs of customers in time, shorten the period of listing, and enhance the competitiveness of Haier Group in the international market. At the same time, it provides reference to other enterprises' product development and management practices, thus enhancing the competitiveness of Chinese enterprise products in the global market, sprouting more high-tech and high value-added enterprises, and realizing green mountains, green waters, and clear seas. The aim of the blue sky.
【学位授予单位】：中国海洋大学
【学位级别】：硕士
【学位授予年份】：2013
【分类号】：F273.2;F426.6

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