一汽财务有限公司战略选择与实施

发布时间：2018-05-08 21:02

本文选题：汽车金融 + 战略选择　；参考：《西北农林科技大学》2013年硕士论文

【摘要】：随着近些年来我国汽车产销量的逐年增加，汽车消费信贷业务渐渐发展起来，在经历了汽车金融从业务扩张期，低谷期到稳定发展期的转变，国内汽车金融机构重新洗牌，适者生存，确立自己的市场地位。一汽财务有限公司作为一汽集团内部全资子公司，从事集团内财务融资和汽车消费信贷业务，致力于发展创新我国汽车后产业链，以促进一汽集团汽车销售为目标，不断完善自身业务，努力在我国汽车金融市场占有一席之地。一汽财务有限公司近几年逐渐发展为汽车消费信贷市场专业的金融机构，业务体系不断完善，经营区域在拓展，员工人数也在不断壮大，伴随着业务规模的扩大，公司出现了一些问题亟待解决。在风雨变幻的市场环境中，公司应选择何种发展战略应对竞争，扩大营销渠道，稳固人力资源等等，将成为公司现下研究的主要问题。本文以探求一汽财务有限公司战略选择方向和实施途径为目的，首先从战略选择的理论知识入手，阐明了成本领先战略、差别化战略和多角化经营战略的内容和含义，通过介绍公司的内部经营环境和外部经营环境，阐述了公司面临的机会和威胁，介绍了公司的优势和劣势。尤其对内外部环境做了详尽细致的分析，外部环境包括宏观环境分析、行业环境分析和竞争环境分析；内部环境包括人力资源状况分析、财务资源分析和竞争情况分析。其次，本文说明了一汽财务公司的发展战略目标，包括区域战略、品牌战略和营销战略。最后通过既定的战略方针，提出了财务公司战略发展措施。战略措施包括巩固人力资源建设，为企业的发展提供人力资源保障；缩短业务组织架构，风险控制集中化；适时进行财务融资，，为业务拓展提供资金支持；拓展业务领域，创造新的利润增长点；加强信息化建设，提高服务运营效率；继续加强文化建设，提高服务水平等。本文运用的研究方法有实证研究法、比较研究法、经营整合分析法和案例法。通过一汽财务有限公司的内部发展实际情况，参考汽车金融行业前沿研究方向，掌握了行业最新发展趋势和业务信息，数据和图表完善详实，有助于对财务公司发展战略的制定和战略措施的实施执行添砖加瓦。希望为一汽财务公司汽车金融业务的长远发展战略提供可行性参考，并且也希望一汽财务有限公司把汽车金融做强、做大成为行业的领先者，为国家汽车产业贡献力量。
[Abstract]:With the year - by - year increase of automobile output and sales volume in China in recent years , the automobile consumer credit business has gradually developed . It has experienced the transformation of automobile finance from the business expansion period , the low valley period to the stable development period , the domestic auto financial institution rebrand , the survival of the author and the establishment of its own market position .

With the expansion of business scale , the company should choose which development strategy should deal with competition , expand marketing channel , stabilize human resources and so on , which will become the main problem of the company now .

Based on the theory knowledge of strategic choice , this paper expounds the content and meaning of cost - leading strategy , differentiation strategy and multi - angle management strategy from the theoretical knowledge of strategic choice . By introducing the company ' s internal management environment and external management environment , this paper expounds the opportunities and threats faced by the company , and introduces the advantages and disadvantages of the company . Especially , the internal environment is analyzed and the external environment includes macro - environment analysis , industry environment analysis and competitive environment analysis .
The internal environment includes the analysis of human resources , the analysis of financial resources and the analysis of competition . Secondly , this paper describes the development strategic objectives of a company , including regional strategy , brand strategy and marketing strategy . Finally , through the established strategic approach , the strategic development measures of financial companies are put forward . The strategic measures include the consolidation of human resources construction and the provision of human resources protection for the development of enterprises ;
Shortening the structure of business organization and centralized risk control ;
Financial financing is timely conducted to provide financial support for business expansion ;
Expand the business area , create new profit growth point ;
Strengthen the construction of information and improve the efficiency of service operation ;
Continue to strengthen cultural construction , improve service level and so on .

The research method used in this paper has empirical research method , comparative research method , business integration analysis method and case law . Through the internal development of a company of Finance Co . , Ltd .

【学位授予单位】：西北农林科技大学
【学位级别】：硕士
【学位授予年份】：2013
【分类号】：F275;F426.471

【参考文献】