苗仁堂集团扩张战略研究

发布时间：2018-05-10 11:47

本文选题：苗仁堂集团 + 战略管理　；参考：《复旦大学》2013年硕士论文

【摘要】：医药产业是我国国民经济的重要组成部分,尤其是中医药产业,连年增长都超过GDP的增长,被誉为“永远的朝阳产业”!中医药学起源于中国,是世界医学的宝库之一,是中华民族在与疾病长期斗争的过程中积累的宝贵财富,是中华民族优秀文化的重要组成部分,为中华民族的繁衍昌盛和人类健康做出了不可磨灭的贡献。中医药产业是我国拥有资源优势和知识优势的传统产业,作为我国最具原始创新潜力的领域,发展潜力巨大、前景广阔。企业战略管理是一门实用性和高度复杂性很强的管理科学。该论文主要运用企业发展战略理论、企业竞争战略理论、企业核心竞争力、企业竞争优势等理论,通过分析苗仁堂集团的外部环境,找出了苗仁堂集团发展所面临的机会和潜在威胁；通过对苗仁堂集团内部环境的分析,找出了集团所拥有的优势和劣势,总结出了苗仁堂集团SWOT矩阵分析图；最后,本文还从集团的管理、产品、品牌、营销、研发、人力资源管理、企业文化等方面战略实施情况来分析苗仁堂集团扩张战略的科学性及所存在的主要问题,并对所存在的问题提出相应的解决策略和实施办法,使其能有更完善的集团发展战略。这将对于苗仁堂集团具有战略上的研究价值,同时也对制药行业的其它企业具有借鉴意义。
[Abstract]:Pharmaceutical industry is an important part of our national economy, especially the traditional Chinese medicine industry, even the annual growth is more than the growth of GDP, known as "forever sunrise industry"! Chinese medicine, originated in China, is one of the treasure-houses of medicine in the world. It is the precious wealth accumulated by the Chinese nation in the long struggle against diseases, and it is an important part of the excellent culture of the Chinese nation. For the prosperity of the Chinese nation and human health has made indelible contributions. Chinese medicine industry is a traditional industry with resource advantage and knowledge advantage in our country. As the field with the most original innovation potential, the development potential is huge and the prospect is broad. Enterprise strategic management is a practical and highly complex management science. This paper mainly uses the theory of enterprise development strategy, the theory of enterprise competition strategy, the core competence of enterprise, the competitive advantage of enterprise and so on, through analyzing the external environment of Miao Rentang Group. Through the analysis of the internal environment of Miao Rentang Group, we find out the strengths and weaknesses of Miao Rentang Group, sum up the SWOT matrix analysis chart of Miao Rentang Group. This paper also analyzes the scientific nature and main problems of Miao Rentang Group's expansion strategy from the management, product, brand, marketing, R & D, human resource management, corporate culture and other aspects of the implementation of the strategy. And put forward the corresponding solution strategy and implementation method to the existing problems, so that it can have a more perfect group development strategy. This will have strategic research value for Miao Rentang Group, but also for other pharmaceutical industry enterprises.
【学位授予单位】：复旦大学
【学位级别】：硕士
【学位授予年份】：2013
【分类号】：F426.72

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