东莞市天楠光电科技有限公司商业计划书

发布时间：2018-05-15 23:44

本文选题：商业计划书 + 自动化控制　；参考：《华南理工大学》2013年硕士论文

【摘要】：工业自动化控制系统装置制造产业在下游行业的带动下取得了一定的发展，但是与发达国家相比，工业自动化比例依然不高。同时由于看到消防救援、高层建筑、桥梁船舶及其他民用行业的对升降自动化装置的更高要求和市场需求，东莞市天楠科技有限公司开发出了公司的核心产品自动化控制光机电一体化升降机器人，并获得多项专利，东莞市天楠科技有限公司准备以核心产品为源动力进行融资。本文研究内容主要包括项目分析、环境分析、营销策略及管理团队、未来三年的销售预测与风险分析六个部分。首先应用波特五力模型，，对东莞市天楠科技有限公司的核心产品的市场竞争环境进行分析，明确项目的核心竞争力和竞争优势；然后通过SWOT分析，明确项目的发展战略，并在此战略的指导下，制定相应的项目实施计划和风险分析等方法对项目潜在的风险和针对风险采取的相关策略进行分析。公司准备在初始融资2800万后，在未来三年再融资20000万来保持持续增长势头。在第三年实现利润率36.68%的优良业绩。
[Abstract]:The manufacturing industry of industrial automation control system has made a certain development in the downstream industry, but compared with the developed countries, the proportion of industrial automation is still not high. At the same time, because of the higher requirements and market demand for lifting and lifting automation devices in fire protection and rescue, high-rise buildings, bridges, ships and other civilian industries, Dongguan Tiannan Science and Technology Co., Ltd. has developed its core product, automatic control, optical, electromechanical integrated lifting robot, and has obtained many patents. Dongguan Tiannan Technology Co., Ltd. is prepared to take the core products as the source of financing. This paper mainly includes six parts: project analysis, environment analysis, marketing strategy and management team, sales forecast and risk analysis in the next three years. In this paper, the author analyzes the market competition environment of the core products of Dongguan Tiannan Science and Technology Co., Ltd by using Porter's five-force model, and clarifies the core competitiveness and competitive advantage of the project, and then, through SWOT analysis, defines the development strategy of the project. Under the guidance of the strategy, the corresponding project implementation plan and risk analysis methods are made to analyze the potential risks and the related strategies for the risk. The company is prepared to refinance $200 million over the next three years after raising $28 million in initial financing to sustain growth. In the third year to achieve a profit margin of 36.68% of the excellent performance.
【学位授予单位】：华南理工大学
【学位级别】：硕士
【学位授予年份】：2013
【分类号】：F722;F426.6

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