长丰集团汽车空调系统建设项目研究

发布时间：2018-05-18 18:29

本文选题：长丰集团 + 汽车空调　；参考：《湖南大学》2015年硕士论文

【摘要】：近年来汽车产业蓬勃发展,湖南省政府2009年印发了湖南省汽车产业振兴实施规划(2009-2011),2014年印发了关于加快汽车零部件产业发展的若干政策措施,长丰汽车集团从战略布局考虑,2011年开始汽车空调系统项目建设,2012年项目建设完成,2014年项目达到满负荷生产条件。本文主要对长丰汽车空调系统建设项目进行研究,首先项目前期阶段,主要从前期的项目建设单位基本情况、项目运作方式、产品分析、市场预测、建设规模、实施进度安排、运营方案、投资分析、成本及收益分析、财务分析等进行了论证研究；然后项目开发阶段,就项目建设内容进行地块情况、外部条件、工艺流程、配套工程阐述分析；末尾项目运营、评估阶段主要为该项目的后期评估分析,从项目硬件设施、客户评价、品牌价值、财务数据对比、内部运营分析、企业人均年产值、管理流程制度、经营成本分析等角度进行评价,就项目是否达到投资建设的目标给出定论,总结该项目的经验教训,并对后期企业运营进行风险预测,并提出建议供企业参考。最后结论部分,总结研究成果,并予以一定展望。整体从长丰集团汽车空调系统建设项目的前期、开发、使用、评估四个阶段进行评价分析,就建设项目本身的收获及意义进行概括,进该项目的投资意义进行说明,最后对本文研究分析意义进行说明。
[Abstract]:In recent years, the automobile industry has been booming. In 2009, the Hunan Provincial Government issued the implementation plan for the revitalization of the automobile industry in Hunan Province 2009-2011. in 2014, it issued a number of policy measures on accelerating the development of the auto parts industry. Considering the strategic layout, Changfeng Automobile Group started the construction of automobile air conditioning system in 2011, completed the project in 2012, and reached full production conditions in 2014. This article mainly carries on the research to the Changfeng automobile air conditioning system construction project, first of all, the early stage of the project, mainly from the preliminary project construction unit basic situation, the project operation way, the product analysis, the market forecast, the construction scale, the implementation schedule, Operation plan, investment analysis, cost and income analysis, financial analysis, etc. At the end of the project operation, the evaluation stage is mainly the post-evaluation analysis of the project, from the project hardware facilities, customer evaluation, brand value, financial data comparison, internal operation analysis, enterprise per capita annual output value, management process system, From the point of view of operating cost analysis, this paper gives a conclusion on whether the project can reach the goal of investment and construction, summarizes the experience and lessons of the project, forecasts the risk of the later period of the enterprise operation, and puts forward some suggestions for the enterprise to refer to. The final conclusion part, summarizes the research results, and gives certain prospects. As a whole, in the early stage, development, use and evaluation of the automobile air-conditioning system construction project of Changfeng Group, the paper evaluates and analyzes the four stages, summarizes the harvest and significance of the construction project itself, and explains the investment significance of the project. Finally, the significance of this study is explained.
【学位授予单位】：湖南大学
【学位级别】：硕士
【学位授予年份】：2015
【分类号】：F426.471

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