安卓应用商店使用意愿分析：期望确认角度

发布时间：2018-05-21 20:18

本文选题：期望确认模型 + 期望确认理论　；参考：《北京邮电大学》2013年硕士论文

【摘要】：研究目的：智能手机市场的成长,也促使消费电子市场的行为发生很大变化,特别是手机应用程序,让消费者工作、生活得到很大便利,所以导致消费者已经习惯下载、购买、使用各种各样应用程序的模式了。若能了解消费者持续使用应用商店(App Store)的意愿,可以向App Store的运营商提供建议,促进App Store运营商的营收。研究方法：本研究以Android手机使用者对于App Store的持续使用意愿为主题,以Bhattacherjee(2001)的信息系统持续使用的期望确认模型(ECM)为架构,辅以DeLoneMcLean(2003)信息系统成功模型中“系统质量”、“信息质量”、“服务质量”三项质量概念,将其当成持续使用模型中前次使用后期望确认的因素,并加入“感知趣味性”因素一起研究。研究发现：Android手机使用者对使用App Store之后的满意程度,会显著正向影响持续使用App Store的意愿。质量确认、感知有用性、感知趣味性均会对持续使用App Store意愿有显著正向影响。信息质量、服务质量会正向影响感知有用性与使用者满意度,系统质量、服务质量会正向影响感知趣味性。实践意义：当全球移动互联网的兴起不可阻挡,移动App的使用、下载越来越显得重要,移动应用商店的建设与消费者使用App的行为和意愿呈现密切关系。未来App Store将成为消费者使用互联网的一个入口,并成为各应用开发商、广告商争夺的地盘,从而促使各AppStore要更加考虑消费者的使用习惯、使用意愿,让消费者对系统功能、用户体验、应用程序信息各方面更满意,从而提高消费者使用粘性,提高App Store商业价值。研究限制：由于苹果和微软系统目前的封闭性,这两个系统的App Store只有系统提供的唯一产品,缺乏可比性和商业机会,所以本次研究只针对Android的App Store进行调查。同时由于本人所处IT行业和企业,交往圈都为较成熟的使用者,一些调查具有一定片面性。
[Abstract]:The purpose of the research: the growth of the smartphone market has also led to a great change in the behavior of the consumer electronics market, especially mobile phone applications, which make it very convenient for consumers to work and live, so that consumers have become accustomed to downloading and buying. Use various application patterns. Knowing consumers' willingness to keep using App Store could provide advice to App Store's operators to boost App Store's revenues. Methods: this study was based on the Android mobile phone users' willingness to continue using App Store, the expected confirmation model of information system sustainability (Bhattacherjeeer 2001), and the "system quality" in the successful information system model of DeLon McLean 2003. The concepts of "information quality" and "quality of service" are regarded as the factors which are expected to be confirmed after the previous use in the continuous use model, and the "perceived interest" factor is added to the study. The study found that the satisfaction of Android phone users with using App Store significantly positively affected their willingness to continue using App Store. Quality confirmation, perceived usefulness, and perceived interest have significant positive effects on the willingness to continue using App Store. Information quality, service quality will positively affect perceived usefulness and user satisfaction, system quality, service quality will positively affect perceived interest. Practical significance: when the rise of the global mobile Internet is unstoppable, the use and download of mobile App is becoming more and more important. The construction of mobile application store is closely related to the behavior and willingness of consumers to use App. In the future, App Store will become an entry point for consumers to use the Internet, and will become a site for all application developers and advertisers. Thus, each AppStore will have to consider more about consumers' usage habits and willingness to use, so that consumers can have a better understanding of the functions of the system. User experience, application information in all aspects more satisfied, thereby increasing consumer sticky, enhance App Store business value. Research limitations: because of the current closeness of Apple and Microsoft, the App Store of the two systems is the only product available, lacking comparability and business opportunities, so the study only looked at Android's App Store. At the same time, due to my IT industry and enterprises, contacts are more mature users, some surveys have a certain one-sidedness.
【学位授予单位】：北京邮电大学
【学位级别】：硕士
【学位授予年份】：2013
【分类号】：F274;F416.63

【共引文献】