F垃圾焚烧发电厂的发展战略研究

发布时间：2018-05-31 15:59

本文选题：垃圾焚烧发电 + 战略管理　；参考：《南京大学》2013年硕士论文

【摘要】：F垃圾焚烧发电厂是一家新型绿色环保能源企业,通过焚烧垃圾解决了城市垃圾处理的难题,同时发出的电力为社会提供了能源,在国家对可再生能源发电实行补贴的政策下,目前企业有较好的经济效益和社会效益。为进一步发展,公司需制定适合未来发展的战略,本文通过对企业的实际调研和分析研究,尝试为企业制定合适的发展战略。企业发展战略即是企业为了在竞争中求发展,根据内部条件和外部环境进行的一系列谋划和对策。战略管理对企业发展至关重要,没有发展战略,企业就失去了方向,很可能停滞不前,最终被市场淘汰。本文通过对F垃圾焚烧发电厂内外部资源环境的分析,运用战略管理理论,从战略分析、战略评价、战略选择、战略实施等几个方面,研究探讨公司的经营发展战略。文章主要由绪论、战略理论综述、企业内外部环境分析和SWOT分析、战略制定实施等几个部分组成。第一章绪论部分主要阐述论文的研究背景、研究意义、研究对象、研究内容、研究方法等；第二章战略理论综述主要阐述企业发展战略的相关理论,一是回顾了战略管理的概念和基本理论,二是总结了战略分析常用模型；第三章企业内外部环境分析内容则主要从企业内部资源、企业外部环境着手进行详细分析,分析企业自身的优势、劣势,所处环境中的机会、威胁,运用SWOT分析工具构造SWOT矩阵,分析企业可能的各种战略方案。第四章为企业发展战略的选择和实施,主要阐述企业愿景使命、发展的战略目标、企业发展的战略体系,阐述了企业实施发展战略的一些具体管理策略,具体落实企业发展战略的要求。
[Abstract]:F waste incineration power plant is a new type of green energy enterprise. It solves the problem of municipal waste disposal by incineration of garbage. At the same time, it can provide energy for the society, under the national policy of subsidizing renewable energy power generation. At present, enterprises have better economic and social benefits. In order to further develop, the company needs to make the strategy suitable for the future development. This paper tries to make the appropriate development strategy for the enterprise through the actual investigation and analysis of the enterprise. The enterprise development strategy is the enterprise in order to seek the development in the competition. According to the internal conditions and external environment for a series of plans and countermeasures. The strategic management is very important to the development of the enterprise. Without the development strategy, the enterprise will lose its direction and may stagnate and eventually be eliminated by the market. Based on the analysis of internal and external resources and environment of F waste incineration power plant, this paper discusses the management and development strategy of the company from the aspects of strategic analysis, strategic evaluation, strategic choice and strategic implementation by using the theory of strategic management. The article is mainly composed of introduction, strategic theory review, internal and external environment analysis, SWOT analysis, strategy formulation and implementation, etc. The first chapter introduces the research background, research significance, research object, research content, and so on. The second chapter summarizes the related theories of the enterprise development strategy, one is reviewing the concept and basic theory of strategic management, the other is summarizing the common models of strategic analysis. The third chapter analyzes the internal and external environment of the enterprise in detail, mainly from the internal resources and the external environment of the enterprise, and analyzes the strengths, weaknesses, opportunities and threats in the environment in which the enterprise is located. Use SWOT analysis tool to construct SWOT matrix and analyze various possible strategic plans. The fourth chapter is the choice and implementation of the enterprise development strategy. It mainly expounds the mission of the enterprise, the strategic goal of the development, the strategic system of the development of the enterprise, and expounds some concrete management strategies for the implementation of the development strategy of the enterprise. Specific implementation of the requirements of the enterprise development strategy.
【学位授予单位】：南京大学
【学位级别】：硕士
【学位授予年份】：2013
【分类号】：F272;F426.61

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