G公司3D眼镜天猫商业计划书

发布时间：2018-05-31 17:18

本文选题：3D眼镜 + 天猫商城　；参考：《华南理工大学》2013年硕士论文

【摘要】：G公司是是一家以生产3D眼镜的小规模民营企业，主要是为3D电视、电脑和电影院配套3D眼镜，在国内首先开发出全兼容的3D快门眼镜。论文首先对3D眼镜市场需求与产品技术进行了分析，，发现3D眼镜市场需求呈急剧上升趋势，同时将G公司的3D眼镜产品与目前市场上的竞争产品进行比较，得出本产品所具有的技术优势。同时也支出3D眼镜行业普遍面临的营销问题，提出要投入电子商务，直接将产品销售给客户。然后，论文对目前的竞争态势及公司的竞争优势进行了分析，并通过SWOT分析，指出了公司存在的机会与威胁、公司内部的优势与劣势，进一步说明G公司可以而且有能力直接生产和销售3D眼镜产品。论文提出的电子商务项目，是在市场需求分析，市场细分等分析的基础上，确定了公司的目标市场。接着，分析了公司与竞争对手相比较的情况，提出了公司目标市场的营销策略。为了保证公司项目投资的顺利进行，论文对项目投资金额、各种预算进行了设计与安排，还从净现值、投资收益率、投资回收期等指标该项目投资的效益进行了评价，并且对可能的风险进行了预测和评估。投资预算50万，预计1年内净现值35万元、年投资利润率1.68、投资回收期7个月年。论文提出的投资天猫商城项目，它不仅是市场需要，而且风险小，见效快，收益率高，成本低，特别适合中小企业。
[Abstract]:G company is a small scale private enterprise to produce 3D glasses, mainly for 3D TV, computer and cinema matching 3D glasses, the first in China to develop a fully compatible 3D shutter glasses. Firstly, the paper analyzes the market demand and product technology of 3D glasses, and finds that the market demand of 3D glasses is rising sharply. At the same time, the 3D glasses products of G Company are compared with the competitive products in the current market. The technical advantages of this product are obtained. At the same time, also expend the marketing problem that 3D glasses industry generally faces, propose to invest in electronic commerce, sell the product directly to the customer. Then, the paper analyzes the current competitive situation and the competitive advantages of the company, and through SWOT analysis, points out the opportunities and threats, the internal strengths and weaknesses of the company. Further explains that G Company can and has the ability to produce and sell 3D glasses directly. Based on the analysis of market demand and market segmentation, the paper defines the target market of the company. Then, the comparison between the company and its competitors is analyzed, and the marketing strategy of the target market is put forward. In order to ensure the smooth progress of the company's project investment, the paper designs and arranges the project investment amount and various budgets, and evaluates the benefit of the project investment from the net present value, the investment return rate, the investment payback period, and so on. The possible risks are predicted and evaluated. The investment budget is 500000, the net present value is estimated to be 350000 yuan in one year, the annual investment profit margin is 1.68, and the investment recovery period is 7 months. The investment project of Tmall Mall, which is not only the need of market, but also has small risk, quick effect, high rate of return and low cost, which is especially suitable for small and medium-sized enterprises.
【学位授予单位】：华南理工大学
【学位级别】：硕士
【学位授予年份】：2013
【分类号】：F722;F426.8

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