DF公司推进方针管理的策略研究

发布时间：2018-06-02 23:57

本文选题：方针管理 + 汽车零部件企业　；参考：《华中科技大学》2013年硕士论文

【摘要】：我国汽车零部件制造企业面临着日趋严峻的市场竞争。总体来说，国际品牌的汽车零部件在品质上优于国内企业生产制造的产品，在竞争力上也强于国内企业。因此国内企业要引进先进的管理方式，，努力提升产品品质，增强竞争力。本论文基于DF汽车传动轴有限公司的案例，探讨其推进方针管理的策略，本研究有利于该公司提升公司竞争力，也为其他汽车零部件企业的管理方法策略选择提供借鉴意义。方针管理是企业为实现中长期目标为目的，结合年度经营方针，充分调动职工积极性，将目标值层层细化展开加以落实的一种科学管理方法。本论文在方针管理的理论基础，以及对汽车零部件行业竞争环境进行分析的基础上，以DF汽车传动轴有限公司为案例，分析其方针管理实施的现状，包括推行过程中的问题和原因分析，最后提出相应的对策建议。本论文研究结果表明，推行方针管理首先是注重持续改善管理理念，要设定具有挑战性的目标为工作指向。其次是强调对数据化流程管理的重要性，要建立好流程化的数据管理才能最终将方针管理的各项工作落到实处。第三是要将关键业绩指标与方针目标进行紧密的结合，将方针管理与各部门的关键业绩指标并行起来进行工作策划与过程管控。
[Abstract]:China's auto parts manufacturing enterprises are facing increasingly severe market competition. In general, the quality of international brand auto parts is superior to that of domestic enterprises, and the competitiveness of international brands is also stronger than that of domestic enterprises. Therefore, domestic enterprises should introduce advanced management methods, strive to improve product quality and enhance competitiveness. Based on the case of DF Automobile Drive Shaft Co., Ltd, this paper discusses the strategy of advancing the policy management. The research is helpful to enhance the competitiveness of the company and to provide reference for other auto parts enterprises to choose their management methods and strategies. Policy management is a scientific management method in order to realize the medium and long term goal of the enterprise, combine with the annual management policy, fully arouse the enthusiasm of the staff and workers, and carry out the target value layer by layer. Based on the theoretical basis of policy management and the analysis of the competitive environment of automobile parts industry, this paper takes DF Automobile Drive Shaft Co., Ltd as a case to analyze the present situation of the implementation of policy management. Including the implementation of the process of problems and cause analysis, and finally put forward the corresponding countermeasures. The results of this paper show that the first step in implementing policy management is to focus on the concept of continuous improvement, and to set a challenging goal as the work direction. Secondly, the importance of data-based process management is emphasized. Only by establishing a good process-oriented data management, can the work of policy management be put into practice. The third is to combine the key performance index and the policy target closely, and to parallel the policy management with the key performance index of each department to carry on the work plan and the process control.
【学位授予单位】：华中科技大学
【学位级别】：硕士
【学位授予年份】：2013
【分类号】：F272;F426.471

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