A公司食用油脂制品项目厂址选址研究

发布时间：2018-06-09 00:05

本文选题：厂址选址 + 层次分析法　；参考：《华南理工大学》2013年硕士论文

【摘要】：随着世界市场由传统的相对稳定逐步向动态多变方向转变，企业所面临的社会、经济、制造环境与客户需求都发生了明显的变化，企业既要满足顾客及时、准确地交货需求，又要在不降低产品质量的前提下保持相对较低的成本，，纷纷将生产基地和供配中心选择在离顾客较近的区域，以降低运输和仓储等日常运作成本。作为价值链中的一个重要环节，现代工厂的选址不仅关系到工业布局及经济效益的重大决策，而且涉及到经济利益和非经济利益的多种因素，因此在厂址选址时应在综合评价各种影响因素的基础上从而选择最佳地址。另外，厂址选址也是企业建设的重要一环，关系到企业在今后长期运营中的合理性。 A公司在集团从事油脂制造40年的专业基础上，于1995年进入大陆市场进行食用油脂制品（人造奶油，起酥油）的生产和销售工作。设总部于上海，并在天津和广州设立研发中心和生产基地，现因业务发展迅速，原有生产基地的产能已不能满足需求，急需启动食用油脂制品项目来建设第三生产基地。本文首先从分析A公司现况着手，通过阐述食用油脂制品的市场前景、食用油脂制品项目的经济效益、环境生态效益和社会效益来完成A公司食用油脂制品项目的可行性分析；其次在阐述食用油脂项目选址的目标、原则和影响因素的基础上来构建该项目厂址选址的评价指标体系；最后利用层次分析法（AHP）构建厂址选址的评价模型并量化各指标权重，从而对备选方案做出评价以得到厂址选址决策方案的最优解。本文在查阅大量选址理论文献的基础上，结合A公司食用油脂项目的实际需求，对A公司食用油脂项目厂址选址进行研究，不仅能全面考虑多种因素，而且计算简单，可以在厂址选址方面推广应用。
[Abstract]:With the gradual change of the world market from traditional relative stability to dynamic change, the social, economic, manufacturing environment and customer demand of enterprises have changed obviously. Enterprises should meet the timely and accurate delivery demand of customers. In order to maintain relatively low costs without lowering the quality of the products, production bases and supply and distribution centers have to be selected in areas closer to customers. As an important link in the value chain, the location of modern factories is not only related to the industrial layout and economic benefits of major decisions, Moreover, there are many factors related to economic and non-economic interests. Therefore, the best location should be selected on the basis of comprehensive evaluation of all kinds of influencing factors. In addition, site selection is also an important part of enterprise construction, which is related to the reasonableness of the long-term operation of the enterprise in the future. In 1995 entered the mainland market for edible oil products (margarine, shortening) production and marketing. With its headquarters in Shanghai and its R & D centers and production bases in Tianjin and Guangzhou, the production capacity of the original production base has been unable to meet the demand due to the rapid development of its business. It is urgent to start the edible oil products project to build the third production base. Firstly, this paper begins with the analysis of the current situation of company A, and expounds the market prospect of edible oil and fat products and the economic benefits of the edible oil products projects. Environmental ecological benefits and social benefits to complete the A company edible oil products project feasibility analysis; secondly, in the description of edible oil project location objectives, On the basis of principle and influencing factors, the evaluation index system of site location of the project is constructed, and the evaluation model of site location is constructed by using Analytic hierarchy process (AHP) and the weight of each index is quantified. The optimal solution of the site selection scheme is obtained by evaluating the alternative scheme. On the basis of consulting a large number of theoretical documents on location selection, combined with the actual demand of edible oil project in company A, this paper studies the location of edible oil project site of company A, which can not only consider many factors in an all-round way, but also be simple to calculate. It can be popularized and applied in site selection.
【学位授予单位】：华南理工大学
【学位级别】：硕士
【学位授予年份】：2013
【分类号】：F426.82

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