基于市场导向性的新药研发绩效模型研究

发布时间：2018-06-17 22:53

本文选题：新药研发 + 绩效　；参考：《中国新药杂志》2014年06期

【摘要】：目的:探索制药企业创新性、新药研发市场导向性对新药研发绩效的作用机制,定量分析这些因素对新药研发的影响。方法:建立基于市场导向性的新药研发绩效模型,结合问卷调查资料对模型的若干假设进行验证,并应用多元线性回归方法定量描述制药企业创新性、新药研发市场导向性与新药研发绩效间的关系。结果与结论:①制药企业的创新性与原创性新药、模仿创新药、仿制药的研发绩效正相关。②顾客导向性、竞争导向性和内部协调性分别与仿制药、模仿创新药、原创性新药研发绩效正相关。③对于较高创新性的制药企业,新药研发的竞争导向性、内部协调性分别对模仿创新药、原创性新药研发绩效产生更为积极的影响,而新药研发的顾客导向性对仿制药研发绩效产生消极影响。④3种类型的新药研发绩效与制药企业创新性以及新药研发市场导向性的3个维度之间的定量关系可以用3个线性回归方程模型表达。
[Abstract]:Aim: to explore the mechanism of innovation and market orientation of new drug development on the performance of new drug research and development, and to quantitatively analyze the influence of these factors on new drug research and development. Methods: a new drug research and development performance model based on market orientation was established, and some hypotheses of the model were verified with questionnaire survey data, and the innovation of pharmaceutical enterprises was quantitatively described by multiple linear regression method. The relationship between market orientation and R & D performance of new drugs. The results were positively correlated with the innovation and originality of new drugs, imitation of innovative drugs, and R & D performance of generic drugs. 2 customer orientation, competition orientation and internal coordination were positively correlated with generic drugs and imitation of innovative drugs, respectively. For highly innovative pharmaceutical enterprises, the competitive orientation and internal coordination of new drug research and development have a more positive impact on the performance of imitation innovation drugs and original new drug research and development, respectively. However, the customer orientation of new drug development has a negative impact on the performance of generic drug research and development. The quantitative relationship between the performance of 43 types of new drug research and development, the innovation of pharmaceutical enterprises and the market orientation of new drug development can be obtained. It is expressed by three linear regression equation models.
【作者单位】：广东药学院医药商学院;
【基金】：广东省哲学科学“十二五”规划2013年度学科共建项目(GD13XGL26)
【分类号】：F426.77;F273.1

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