家电连锁零售企业存货管理存在的问题及对策

发布时间：2018-06-19 01:05

本文选题：零售企业 + 家电连锁　；参考：《佳木斯职业学院学报》2014年09期

【摘要】：近些年来,中国的国内家电制造业迅速发展,成为世界的制造市场。与此同时,诸如苏宁、国美这样的国内的家电零售连锁企业也得到了很大的发展。产业重组,生产力增强,产品多样且售后服务有保障。但是这样企业的发展要求有战略性的存货管理模式与之相适应。现阶段许多家电零售连锁企业还没有创新战略理念和科学的存货管理模式,随着市场的逐渐饱和和竞争加剧,存货管理模式落后问题更加凸显,存货积压、资金周转困难以及由于产品技术更新过快造成的存货淘汰,必然给企业的经营活动造成了极大的障碍。加强对存货的管理,建立高效率的存货管理模式己成为当务之急。文章主要通过对家电企业存货管理模式的研究,对目前我国家电零售连锁企业存在的存货管理问题进行分析,最后针对存在的问题提出相应的改进建议和措施。
[Abstract]:In recent years, China's domestic household appliance manufacturing industry has developed rapidly and became the world's manufacturing market. At the same time, domestic appliance retail chain enterprises such as Suning and Gome have also developed greatly. Industrial restructuring, productivity enhancement, product diversity and after-sales service are guaranteed. However, the development of the enterprises requires strategic development. At the present stage, many household appliances retail chain enterprises have no innovative strategic ideas and scientific inventory management models. With the gradual saturation of the market and the intensification of competition, the backward inventory management model has become more prominent, inventory backlog, difficulty in capital turnover and the survival of product technology because of the rapid renewal of product technology. The elimination of goods inevitably causes great obstacles to the business activities of the enterprises. Strengthening the management of inventory and establishing an efficient inventory management model have become a top priority. The article mainly analyzes the existing inventory management problems in the current household electrical appliance retail chain enterprises through the study of the inventory management mode of the household electrical appliance enterprises. Put forward the corresponding improvement suggestions and measures for the existing problems.
【作者单位】：辽宁对外经贸学院;
【分类号】：F426.6;F721;F274

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