潍坊市鸢都时尚服装城项目社会经济评价研究

发布时间：2018-07-15 08:43

【摘要】：项目社会经济评价是项目管理的重要内容,通过对项目进行经济评价、不确定性分析和国民经济评价,可以降低项目运营风险,为决策者提供可靠的投资依据,从而保证项目顺利运营并实现良好的经济效益。为了促进经济发展,提高人民生活水平,潍坊提出了鸢都时尚服装城项目的建设,但是,目前很多服装城项目的经济效益不佳,低水平重复建设导致企业入不敷出,可见建设服装城存在很大的建设风险和营运风险,因此有必要对潍坊市鸢都时尚服装城项目建设进行社会经济评价。论文对项目社会社会经济评价的涵义,特点、原则及方法进行阐述的基础上,对项目社会经济评价的内容和指标进行分析,将项目评价内容分为项目财务效益评价、项目社会效益评价、项目环境效益评价和项目风险性评价,并针对每一指标内容给予详细阐述,以便使鸢都时尚服装城建设项目的社会经济评价能够顺利进行。基于以上理论基础与评价方法,论文重点对鸢都时尚服装城项目的社会经济评价。鸢都时尚服装城项目位于潍坊市开发区行政、商务及口岸核心位置,地理位置优越,在开发区的规划中居于重要地位,项目总规划占地面积为60855.52 m2,地下建筑面积8000 m2。文章对本项目的社会经济评价结果为：财务效益：全部投资内部收益率(所得税后)为14.11%,所得税后财务净现值为3723万元。本项目全部投资所得税后的财务内部收益率均高于8%,财务净现值大于零,项目的财务盈利能力满足要求。社会效益：项目的建成有助于提高所在地居民收入、吸纳劳动力、提升生活质量；还将吸引大量的商业金融企业的入住,增加潍坊滨海经济开发区的财政税收。环境效益：项目的建成有助改善项目周边的环境景观,极大地改善区域面貌；城市街景通视效果的改善,可以提升城城市品位,改善区域人居环境。但是由于国内89%的服装城项目缺乏高水平的总体规划,低水平重复建设项目众多,往往导致开发企业入不敷出,进行服装城项目也存在很大的建设风险和营运风险。本文的研究为鸢都时尚服装城项目提供了有意义的参考价值。
[Abstract]:Project social and economic evaluation is an important part of project management. Through economic evaluation, uncertainty analysis and national economic evaluation, project operation risk can be reduced and reliable investment basis can be provided for decision makers. In order to ensure the smooth operation of the project and achieve good economic benefits. In order to promote economic development and improve people's living standards, Weifang proposed the construction of the Kite du fashion clothing city project. However, at present, the economic benefits of many clothing city projects are not good, and the low level of repeated construction results in enterprises living beyond their means. Therefore, it is necessary to evaluate the construction of fashion clothing city project in Weifang city. On the basis of expounding the meaning, characteristics, principles and methods of the social and economic evaluation of the project, this paper analyzes the contents and indicators of the social and economic evaluation of the project, and divides the content of the evaluation of the project into the evaluation of the financial benefits of the project. The social benefit evaluation, the environmental benefit evaluation and the project risk evaluation of the project are described in detail in order to make the social and economic evaluation of the construction project of Kite fashion clothing city go on smoothly. Based on the above theoretical basis and evaluation methods, this paper focuses on the social and economic evaluation of the Kite fashion clothing city project. Kite du fashion clothing city project is located in the administrative, commercial and port core position of Weifang development zone. It occupies an important position in the planning of the development zone. The total planning area of the project is 60855.52 m2, and the underground building area is 8000 m2. The social and economic evaluation results of this project are as follows: financial benefit: total investment internal rate of return (after income tax) is 14.11 and financial net present value after income tax is 37.23 million yuan. After all the investment income tax, the financial internal rate of return is higher than 8, the financial net present value is greater than zero, and the financial profitability of the project meets the requirements. Social benefits: the completion of the project will help to improve local residents' income, absorb labor force, improve the quality of life; will also attract a large number of commercial and financial enterprises to stay, increase the Weifang Binhai Economic Development Zone of the financial and tax. Environmental benefits: the completion of the project will help to improve the environmental landscape around the project and greatly improve the regional outlook. However, due to the lack of high-level overall planning for 89% of the garment city projects in China, and the large number of low level repeated construction projects, the development enterprises often live beyond their means, and there are also great construction risks and operational risks for clothing city projects. The research in this paper has provided the meaningful reference value for the Kite fashion clothing city project.
【学位授予单位】：中国海洋大学
【学位级别】：硕士
【学位授予年份】：2013
【分类号】：F426.86;F272.5

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