邵阳电业局电力营销管理新模式构建

发布时间：2018-08-28 13:18

【摘要】：随着市场经济的发展，电力行业的不断改革，国家电网公司提出建设“电网坚强、资产优良、服务优质、业绩优秀”(一强三优)现代公司战略目标。并在发展战略中提出努力构建人力资源、财务、物资集约化管理，构建大规划、大建设、大运行、大检修、大营销的“三集五大”发展体系，实现公司发展方式的转变，电网发展方式的转变。在这一战略目标及发展体系的提出下，邵阳电业局抓住机遇，努力实施改革，改变公司营销管理模式，确保企业持久良好发展。伴随市场经济的不断发展，电力企业成为促进社会经济高速发展不可缺少的推力之一，社会企业的生产经营离不开电能，人民的生产生活同样与电力产品息息相关，高效、洁净的电力能源不断促进人民过上优质、富足的生活。由于电力产品与生俱来的特殊性，电网企业不需对电力产品进行产品推介，但是，，公司同样需要加强内部管理，不断为客户提供优质舒适的服务，使其获得满意的客户体验，促使公司获得更好的收益，达到客户与公司双赢的局面。本文分为五个部分阐述相关研究，在相关理论的指导下，主要先对电力企业经营过程中电力营销管理模式进行分析，分析电力行业特征及其内外部环境，期望发现电力营销着重需要解决的问题。而后，结合实际工作经验，基于“三集五大”指导思想，通过SWOT法对邵阳电业局的优、劣势及机会与威胁进行分析，结合邵阳电业局自身特点，从组织、职能及技术等层面分析公司改进措施，对公司策略进行改进，构建了邵阳局营销管理新模式。并在新模式构建体系下，进一步从制度构建、用电管理、员工服务、合同管理、市场开发等各方各面详细深化企业营销体系，使之科学合理。
[Abstract]:With the development of market economy and the continuous reform of electric power industry, the State Grid Company has put forward the strategic goal of constructing modern company with "strong grid, excellent assets, excellent service and excellent performance" (one strong and three excellent). In the development strategy, the author puts forward the development system of "three sets and five big" in order to realize the transformation of the development mode of the company, and put forward to construct the intensive management of human resources, finance, materials and materials, and build the "three sets and five big" development system of big planning, construction, operation, overhaul and marketing. The transformation of power grid development mode. Under this strategic goal and development system, Shaoyang Electric Power Bureau grasps the opportunity, makes great efforts to carry out the reform, changes the marketing management mode of the company, and ensures the enterprise's lasting and good development. With the continuous development of market economy, electric power enterprises become one of the indispensable forces to promote the rapid development of social economy. The production and management of social enterprises can not be separated from electric energy. The production and life of people are also closely related to electric power products. Clean electricity and energy continue to promote people to live a good and prosperous life. Because of the inherent particularity of power products, power grid enterprises do not need to promote power products. However, the company also needs to strengthen internal management, continuously provide customers with quality and comfortable services, so that they can get a satisfactory customer experience. Promote the company to obtain better revenue, to achieve a win-win situation between customers and the company. This article is divided into five parts to elaborate the related research, under the guidance of the related theory, mainly carries on the analysis to the electric power enterprise in the electric power enterprise management process first, analyzes the electric power industry characteristic and its internal and external environment, Expect to find electricity marketing focused on problems to be solved. Then, combined with practical work experience, based on the guiding ideology of "three sets and five", this paper analyzes the advantages, disadvantages, opportunities and threats of Shaoyang Electric Power Bureau through the SWOT method, and combines the characteristics of Shaoyang Electric Power Bureau with the organization. This paper analyzes the improvement measures of the company at the level of function and technology, and constructs a new marketing management model of Shaoyang Bureau. And in the new model construction system, further from the system construction, electricity management, employee service, contract management, market development and other aspects of the detailed deepening of the enterprise marketing system, to make it scientific and reasonable.
【学位授予单位】：长沙理工大学
【学位级别】：硕士
【学位授予年份】：2013
【分类号】：F274;F426.61

【参考文献】