SJLY太阳能公司发展策略研究

发布时间：2018-10-26 14:02

【摘要】：伴随着全球化进程的日益加快，人们对化石能源的过度开采和低效率利用已经严重污染了大气、水体乃至土壤，其所带来的“温室效应”更成为人类21世纪最大的挑战。与此同时，煤炭、石油等传统化石能源逐渐短缺，人类社会面临着能源危机和环境污染两大难题。太阳能储量“丰富”、普遍存在，属于清洁性能源，具有较强的经济性，，因此，开发利用太阳能成为改善人类居住环境，缓解能源危机和环境污染的有效途径，越来越受到世界各国的普遍关注。 SJLY太阳能公司作为一家生产太阳能光热产品的企业，其产品占据着我国大部分太阳能光热产品市场，该公司自成立以来能够始终保持快速发展、走在同行业企业前列，因此，系统地研究SJLY太阳能公司发展过程中的经验、不足，探寻其成功的原因，具有一定的理论意义和参考价值。本文根据SJLY太阳能公司的目前状况以及发展情况，结合企业的自身资源（包括自然资源、技术研发、品牌建设和营销渠道）、发展目标及策略，充分运用PEST分析法、波特五力模型对企业的发展环境进行综合分析，在此基础上运用SWOT分析法进行总体定位，从而得出SJLY太阳能公司在今后的发展过程中应当继续发扬的优势和充分利用现有的机会，以及需要改进的劣势和避免的威胁，并有针对性的提出公司发展的应对策略。本文通过对SJLY太阳能公司的实证研究，可为SJLY太阳能公司的发展提供参考，并可为广大从事太阳能光热产业的企业提供借鉴和启示。
[Abstract]:With the development of globalization, the excessive exploitation and inefficient utilization of fossil energy have seriously polluted the atmosphere, water body and even soil. The Greenhouse Effect has become the greatest challenge in the 21st century. At the same time, coal, petroleum and other traditional fossil energy gradually shortage, human society is facing two major problems: energy crisis and environmental pollution. Solar energy reserves are "abundant" and widespread, which are clean energy and have strong economy. Therefore, the development and utilization of solar energy has become an effective way to improve human living environment, alleviate energy crisis and environmental pollution. More and more countries around the world pay more and more attention. SJLY Solar Company, as an enterprise that produces solar energy and heat products, occupies most of the market of solar light and heat products in our country. Since its establishment, the company has been able to maintain rapid development and take the lead in the same industry. It is of theoretical significance and reference value to systematically study the experience and deficiency of SJLY Solar Company in the development process and to explore the reasons for its success. According to the current situation and development situation of SJLY Solar Energy Company, combined with the enterprise's own resources (including natural resources, technology research and development, brand building and marketing channels), development goals and strategies, the full use of PEST analysis, On the basis of the comprehensive analysis of the development environment of the enterprise by Porter's five-force model, the overall positioning of the enterprise is carried out by using the SWOT analysis method. It is concluded that SJLY Solar Company should continue to develop its advantages and make full use of existing opportunities in the future development process, as well as the disadvantages and threats that need to be improved, and put forward corresponding strategies for the development of the company. Through the empirical study of SJLY Solar Company, this paper can provide reference for the development of SJLY Solar Energy Company, and provide reference and inspiration for the majority of enterprises engaged in solar energy and heat industry.
【学位授予单位】：河南科技大学
【学位级别】：硕士
【学位授予年份】：2013
【分类号】：F426.6

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