德国大众集团国际化经营研究

发布时间：2018-11-22 13:54

【摘要】：随着科学技术的进步以及各国间贸易往来、投资生产等活动的蓬勃发展,世界经济在很大程度上已经突破了地域的限制,彼此间的跨国合作日渐融合,依存度不断提高,呈现出明显的国际化趋势。汽车工业作为一国国民经济增长的重要推动力,无疑是国际化程度最高的领域之一。作为全球领先的汽车制造企业,德国大众集团已成为各国汽车企业国际化经营的典型模板。在这样的背景下,本文立意进行探讨,希望通过对德国大众集团国际化发展的历史沿革、国际化动因的研究,借助阅读文献,并结合多种分析方法,对其国际化经营的国际环境、经营策略、战略选择等相关问题进行全面深入的剖析,以期为我国汽车企业的国际化经营提供一些借鉴与参考。
[Abstract]:With the progress of science and technology and the vigorous development of trade, investment and production among countries, the world economy has to a large extent broken through the limitation of the region, and the transnational cooperation between them is increasingly integrated and the degree of dependence is increasing. There is an obvious trend of internationalization. As an important driving force of national economic growth, automobile industry is undoubtedly one of the most internationalized fields. As a leading automobile manufacturer in the world, Volkswagen Group of Germany has become a typical model for the international operation of automobile enterprises in various countries. In this context, this paper intends to explore the historical evolution of the international development of German Volkswagen Group, the causes of internationalization, with the help of reading the literature, and combining with a variety of analytical methods. The international environment, management strategy, strategic choice and other related issues of its international operation are thoroughly analyzed in order to provide some reference and reference for the internationalized management of our country's automobile enterprises.
【学位授予单位】：黑龙江大学
【学位级别】：硕士
【学位授予年份】：2015
【分类号】：F416.471

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