扬州开发区软件园产业定位及配套政策研究
发布时间：2018-12-18 15:19
【摘要】：软件产业作为社会经济发展的基础性、战略性和先导性产业,对于提升战略性新兴产业核心竞争力,促进经济社会持续健康发展,调整产业结构具有重要意义。扬州及扬州经济技术开发区正处于工业化的中期阶段,受环境和资源的约束,当前主要发展的传统粗放型制造业的发展空间越来越受到限制,进行产业结构调整,大力发展软件产业的要求非常迫切。但由于扬州所在的长三角地区软件园极为密集,扬州开发区软件园存在和周边科技园发展方向同质化的可能,面临着非常严峻的竞争环境。因此,研究扬州开发区软件园应该优先发展哪些产业,如何对这些产业予以政策上及配套环境上得支持,以取得相对竞争优势,是十分必要的。 本文通过对扬州本地优势产业、经济发展状况的分析,以及江苏省软件产业的发展现状和周边主要潜在竞争对手的产业定位分析,结合相应的产业组织理论、竞争战略理论,研究扬州开发区软件园的产业定位。并对整体定位分析得出的软件及服务外包产业、智能电网产业及数字传媒产业三个可能的产业发展方向进行了分析,综合运用SWOT模型、五力分析模型、产业生命周期等理论,研究扬州开发区软件园在这些产业领域的发展优劣势及发展策略。最后结合实际对扬州开发区软件园的产业发展政策及配套服务需求提出了建议。本文的研究得到的产业选择方案、发展政策及配套服务方案将在扬州开发区软件园的发展进程中逐步予以实践。
[Abstract]:Software industry, as a basic, strategic and leading industry in the development of social economy, plays an important role in promoting the core competitiveness of strategic emerging industries, promoting the sustained and healthy development of economic and social, and adjusting the industrial structure. Yangzhou and Yangzhou Economic and technological Development Zone are in the middle stage of industrialization. Under the constraints of environment and resources, the development space of traditional extensive manufacturing industry, which is mainly developed, is more and more restricted, and the industrial structure is adjusted. The requirement that develops software industry energetically is very urgent. However, due to the extremely dense software park in Yangzhou, Yangzhou development zone software park and the development direction of the surrounding science and technology park is likely to be homogenized, facing a very severe competition environment. Therefore, it is necessary to study which industries should be developed first and how to support these industries in the policy and supporting environment in order to obtain the relative competitive advantage. Based on the analysis of the local advantage industry and economic development of Yangzhou, as well as the development status of software industry in Jiangsu Province and the industrial positioning of the main potential competitors around Yangzhou, this paper combines the corresponding theory of industrial organization and the theory of competition strategy. This paper studies the industrial orientation of software park in Yangzhou Development Zone. This paper also analyzes the three possible industry development directions of software and service outsourcing industry, smart grid industry and digital media industry, which are obtained from the overall positioning analysis, and synthetically applies SWOT model, five-force analysis model, industry life cycle theory and so on, and analyzes the three possible development directions of the software and service outsourcing industry, the smart grid industry and the digital media industry. This paper studies the advantages and disadvantages and development strategies of software park of Yangzhou Development Zone in these industries. Finally, suggestions on the industrial development policy and supporting service demand of Yangzhou Development Zone Software Park are put forward. The industrial choice, development policy and supporting service plan obtained in this paper will be put into practice step by step in the development process of Yangzhou Development Zone Software Park.
【学位授予单位】：华东理工大学
【学位级别】：硕士
【学位授予年份】：2013
【分类号】：F426.672
本文编号：2386041
[Abstract]:Software industry, as a basic, strategic and leading industry in the development of social economy, plays an important role in promoting the core competitiveness of strategic emerging industries, promoting the sustained and healthy development of economic and social, and adjusting the industrial structure. Yangzhou and Yangzhou Economic and technological Development Zone are in the middle stage of industrialization. Under the constraints of environment and resources, the development space of traditional extensive manufacturing industry, which is mainly developed, is more and more restricted, and the industrial structure is adjusted. The requirement that develops software industry energetically is very urgent. However, due to the extremely dense software park in Yangzhou, Yangzhou development zone software park and the development direction of the surrounding science and technology park is likely to be homogenized, facing a very severe competition environment. Therefore, it is necessary to study which industries should be developed first and how to support these industries in the policy and supporting environment in order to obtain the relative competitive advantage. Based on the analysis of the local advantage industry and economic development of Yangzhou, as well as the development status of software industry in Jiangsu Province and the industrial positioning of the main potential competitors around Yangzhou, this paper combines the corresponding theory of industrial organization and the theory of competition strategy. This paper studies the industrial orientation of software park in Yangzhou Development Zone. This paper also analyzes the three possible industry development directions of software and service outsourcing industry, smart grid industry and digital media industry, which are obtained from the overall positioning analysis, and synthetically applies SWOT model, five-force analysis model, industry life cycle theory and so on, and analyzes the three possible development directions of the software and service outsourcing industry, the smart grid industry and the digital media industry. This paper studies the advantages and disadvantages and development strategies of software park of Yangzhou Development Zone in these industries. Finally, suggestions on the industrial development policy and supporting service demand of Yangzhou Development Zone Software Park are put forward. The industrial choice, development policy and supporting service plan obtained in this paper will be put into practice step by step in the development process of Yangzhou Development Zone Software Park.
【学位授予单位】：华东理工大学
【学位级别】：硕士
【学位授予年份】：2013
【分类号】：F426.672
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