天华有限责任公司发展战略研究

发布时间：2019-03-09 12:47

【摘要】：近五十年来，我国木工机械行业不断崛起、发展壮大。目前，我国该行业的从业人数达十几万人，规模较大的企业已经超过两百多家，主要位于我国长三角、东北、珠三角及华北一带地方。此行业的崛起及发展壮大为我国带来了巨大的经济价值及社会效益。近几年来，我国经济保持了快速稳定发展，为木工机械行业提供了良好的发展环境和条件。我国加入世贸组织后，又为此行业的发展提供了良好的国际市场环境，可以充分利用国内及国际两个市场资源。另外，国外一些资本看到了我国经济发展及此行业需求提供的机会，也大量向我国市场进行投资，通过合资或者参股的方式加入进来。这种形势既是压力也是机会，我国木工机械企业如何应对挑战发展壮大，是一个重要的研究课题。本文以运城天华机械有限责任公司为研究对象，探讨了其发展战略制定中的重大相关问题。首先，本文阐述了企业战略管理的相关理论与方法，对国内外木工机械发展状况做了概括分析。其次，立足行业发展全局，应用企业发展战略理论及方法，对天华公司发展的内外部环境进行了深入分析，应用SWOT分析方法建立了该公司的发展战略模式。再次，，基于战略模式分析，提出了天华公司的发展战略规划方案。最后，为了保障发展战略的有效实施，提出了一系列重大管理改革措施。本文的研究结果表明，天华公司应该充分利用自身的中德合资优势，积极应对市场变化带来的挑战，通过战略业务流程重组、供应链协同改进及其他重要措施，建立竞争优势，最终跻身行业前列。本文的研究成果对于同行业其他公司发展有一定借鉴意义。
[Abstract]:Nearly 50 years, our country carpentry machinery industry rises unceasingly, develops the strength. At present, the number of employees in this industry is more than 100,000, and more than 200 large-scale enterprises are mainly located in the Yangtze River Delta, Northeast China, Pearl River Delta and North China. The rise and development of this industry has brought great economic value and social benefits to our country. In recent years, China's economy has maintained a rapid and stable development, providing a good environment and conditions for the development of woodworking machinery industry. After China's accession to the WTO, it also provides a good international market environment for the development of the industry, and can make full use of both domestic and international market resources. In addition, some foreign capital has seen the economic development of our country and the opportunities provided by the demand of this industry, and has invested a lot in our market and joined in by means of joint venture or participation in the stock market. This situation is not only a pressure but also an opportunity. It is an important research topic that how the woodworking machinery enterprises of our country cope with the challenge and develop. Taking Yuncheng Tianhua Machinery Co., Ltd as the research object, this paper discusses some important problems in the development strategy of Yuncheng Tianhua Machinery Co., Ltd. Firstly, this paper expounds the relevant theories and methods of enterprise strategic management, and generalizes and analyzes the development of woodworking machinery at home and abroad. Secondly, based on the overall situation of industry development, applying the theory and method of enterprise development strategy, this paper deeply analyzes the internal and external environment of Tianhua Company's development, and establishes the development strategy mode of Tianhua Company by using SWOT analysis method. Thirdly, based on the analysis of strategic mode, the development strategic planning scheme of Tianhua Company is put forward. Finally, in order to ensure the effective implementation of the development strategy, put forward a series of major management reform measures. The results of this paper show that Tianhua Company should make full use of its Sino-German joint venture advantages, actively respond to the challenges brought by market changes, and establish competitive advantages through strategic business process reengineering, supply chain coordination improvement and other important measures. Eventually into the forefront of the industry. The research results of this paper have certain reference significance for the development of other companies in the same industry.
【学位授予单位】：石家庄经济学院
【学位级别】：硕士
【学位授予年份】：2013
【分类号】：F272;F426.4

【参考文献】