公司环境不负责任因素对消费者购买意愿的影响：大众汽车集团丑闻
发布时间：2023-10-14 08:08
尽管近年来公司对企业社会责任(CSR)的参与已大大增加,但企业通常会进行被标记为企业社会责任(CSIR)的不道德行为。这项研究探索了多种预测因素,这些预测因素与大众柴油门丑闻相关联地定义了顾客态度框架,例如较高的消费者期望,负面的电子口碑和不良的品牌声誉,以及它们对顾客购买不友好商品的意图的影响。该丑闻被列为该时代最大的企业社会责任危机,分析其对消费者态度的影响被认为是对企业管理方面的贡献。在现有文献的基础上,进行了一项调查,以探讨预测因素与消费者态度和购买意愿之间的关系。然后将调查在线分发,并收集了 120份答复。SPSS和SmartPLS用于分析数据并检验假设。实证结果支持研究模型预测与不友好产品相关的消费者购买意愿。结果表明,作为中介变量,顾客的态度是评估顾客购买意愿程度的关键预测指标,而电子口碑,消费者期望和品牌声誉被证明与消费者对CSIR的态度有关。本文研究了公司试图通过伪装营销活动,广告,CSR报告来伪装的一面,同时掩盖了他们对地球的不道德和不负责任的行为。这项研究的发现为公司,营销人员和研究人员提供了有用的建议,见解和指导。
【文章页数】：117 页
【学位级别】：硕士
【文章目录】：
ABSTRACT
摘要
List of abbreviation
CHAPTER 1: INTRODUCTION
1.1 background
1.2 Research Question and Significance
1.3 Objectives
1.4 Contribution of The Research
1.5 Structure of The Research
CHAPTER 2: VOLKSWAGEN" GROUP PROFILE AND BACKGROUND INFORMATION
2.1 Automotive Industry
2.2 Company Background
2.3 Volkswagen Group And Social Responsibility
2.4 Volkswagen Group Scandal
2.5 Impact of The Scandal on Volkswagen'S Group
2.6 Trial Closure
2.7 Volkswagen Group Scandal as a Case of Corporate Social Irresponsibility
2.8 Company Strategy Post-Dieselgate
CHAPTER 3: LITERATURE REVIEW
3.1 Research on Corporate Social Responsibility And Irresponsibility
3.1.1 Different Perspectives About Csr
3.1.2 Research on Corporate Social Irresponsibility
3.1.3 Stakeholder Theory
3.1.4 Environment Aspect Of Corporate Social Responsibility and Irresponsibility
3.2 Environmental Audit And Accounting
3.2.1 Environmental Audit
3.2.2 Environmental accounting
3.2.3 Standardization of Csr Companies By International Organization For Standardization
3.2.4 Previous Findings on Consumer Attitude Toward EnvironmentalResponsible Companies
3.3 Models And Theories on Csr
3.3.1 Economic Model
3.3.2 Kohlberg'S Theory Of Moral Development: Why Companies Implement Csr?
3.3.3 Similarities Between Economic Models And Kohlberg'S Theory
3.4 Theoretical Background
3.4.1 Consumer" Purchase Intention
3.4.2 Consumer Attitude
3.4.3 Negative Electronic Word of Mouth
3.4.4 Consumer Expectation
3.4.5 Brand Reputation
3.4.6 Relationship Between Attitude And Intention
CHAPTER 4: RESEARCH MODEL AND HYPOTHESES
4.1 Theoretical Framework and Research Hypotheses
4.1.1 Independent Variables
4.1.2 Mediating Variable
4.2 Conceptual Model
CHAPTER 5: RESEARCH METHODOLOGY
5.1 Data Collection Method And Sampling Framework
5.2 Instrument Design
5.3 Analyze Technique
CHAPTER 6: DATA ANALYSIS AND DISCUSSION
6.1 Profile of Respondents
6.2 Descriptive Statistics of Variables
6.3 Measurement (Outer) Model Results
6.4 Structural (Inner) Model Results
6.4.1 Multiple Linear Regression
CHAPTER 7: CONCLUSION AND IMPLICATION
7.1 Introduction
7.2 Conclusion
7.3 Limitation and Future Research:
APPENDIX A: QUESTIONNAIRE
APPENDIX B: FINDINGS
REFERENCES
ACKNOWLEDGEMENT
本文编号：3853929
【文章页数】：117 页
【学位级别】：硕士
【文章目录】：
ABSTRACT
摘要
List of abbreviation
CHAPTER 1: INTRODUCTION
1.1 background
1.2 Research Question and Significance
1.3 Objectives
1.4 Contribution of The Research
1.5 Structure of The Research
CHAPTER 2: VOLKSWAGEN" GROUP PROFILE AND BACKGROUND INFORMATION
2.1 Automotive Industry
2.2 Company Background
2.3 Volkswagen Group And Social Responsibility
2.4 Volkswagen Group Scandal
2.5 Impact of The Scandal on Volkswagen'S Group
2.6 Trial Closure
2.7 Volkswagen Group Scandal as a Case of Corporate Social Irresponsibility
2.8 Company Strategy Post-Dieselgate
CHAPTER 3: LITERATURE REVIEW
3.1 Research on Corporate Social Responsibility And Irresponsibility
3.1.1 Different Perspectives About Csr
3.1.2 Research on Corporate Social Irresponsibility
3.1.3 Stakeholder Theory
3.1.4 Environment Aspect Of Corporate Social Responsibility and Irresponsibility
3.2 Environmental Audit And Accounting
3.2.1 Environmental Audit
3.2.2 Environmental accounting
3.2.3 Standardization of Csr Companies By International Organization For Standardization
3.2.4 Previous Findings on Consumer Attitude Toward EnvironmentalResponsible Companies
3.3 Models And Theories on Csr
3.3.1 Economic Model
3.3.2 Kohlberg'S Theory Of Moral Development: Why Companies Implement Csr?
3.3.3 Similarities Between Economic Models And Kohlberg'S Theory
3.4 Theoretical Background
3.4.1 Consumer" Purchase Intention
3.4.2 Consumer Attitude
3.4.3 Negative Electronic Word of Mouth
3.4.4 Consumer Expectation
3.4.5 Brand Reputation
3.4.6 Relationship Between Attitude And Intention
CHAPTER 4: RESEARCH MODEL AND HYPOTHESES
4.1 Theoretical Framework and Research Hypotheses
4.1.1 Independent Variables
4.1.2 Mediating Variable
4.2 Conceptual Model
CHAPTER 5: RESEARCH METHODOLOGY
5.1 Data Collection Method And Sampling Framework
5.2 Instrument Design
5.3 Analyze Technique
CHAPTER 6: DATA ANALYSIS AND DISCUSSION
6.1 Profile of Respondents
6.2 Descriptive Statistics of Variables
6.3 Measurement (Outer) Model Results
6.4 Structural (Inner) Model Results
6.4.1 Multiple Linear Regression
CHAPTER 7: CONCLUSION AND IMPLICATION
7.1 Introduction
7.2 Conclusion
7.3 Limitation and Future Research:
APPENDIX A: QUESTIONNAIRE
APPENDIX B: FINDINGS
REFERENCES
ACKNOWLEDGEMENT
本文编号：3853929
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