Study on Insurance Agency System from Living Conditions of I

  本文关键词：基于保险营销员生存状况的保险营销员制度研究——以湖北省保险营销员生存状况调查为证，由笔耕文化传播整理发布。

基于保险营销员生存状况的保险营销员制度研究——以湖北省保险营销员生存状况调查为证 Study on Insurance Agency System from Living Conditions of Insurance Salesmen——Based on Survey of Living Conditions of Insurance Salesmen in Hubei Province

    

 新浪微博

 腾讯微博

 豆瓣

 人人网

摘要：

通过对湖北省保险营销员生存状况进行调查,发现当前保险营销员存在整体素质不佳、稳定性差、福利缺失、竞争力不强等问题,从营销员法律身份、行业竞争和激励机制等方面分析了问题产生的原因,提出营销员制度的改革需从明确营销员法律身份、转变经营管理理念、加强保险教育监管等多渠道、多层次稳步推进。

Abstract： 

Based on survey of living conditions of insurance salesmen in Hubei province,this paper concludes that there are such problems as overall poor quality,poor stability,welfare loss and lack of competitiveness for insurance salesmen.This paper also analyzes the reasons leading to the above problems from the aspects of legal status of insurance salesmen,industrial competition and incentive mechanism.Therefore,this paper puts forward some suggestions on how to reform insurance agency system,including confirming legal identity of insurance salesmen,changing management idea and strengthening the supervision of insurance education.

  本文关键词：基于保险营销员生存状况的保险营销员制度研究——以湖北省保险营销员生存状况调查为证，由笔耕文化传播整理发布。